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~subject:"Electronic Commerce"
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Mass-servicing of micromarkets
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Electronic Commerce
Social Web
20,867
Social web
20,836
Online-Marketing
13,274
Internet marketing
13,158
Consumer behaviour
7,288
Konsumentenverhalten
7,271
E-commerce
3,129
Viral marketing
2,876
Virales Marketing
2,874
Beziehungsmarketing
2,802
Relationship marketing
2,799
Online-Handel
2,760
Online retailing
2,756
Soziales Netzwerk
2,504
Werbewirkung
2,369
Advertising effects
2,359
Markenführung
2,334
Brand management
2,333
Social network
2,324
Internet
2,262
Advertising
2,029
Werbung
2,019
Direktmarketing
1,928
Social media
1,789
Digitalisierung
1,744
social media
1,702
Digitization
1,685
Direct marketing
1,580
Marketingmanagement
1,569
Marketing management
1,549
Deutschland
1,412
Germany
1,341
Markenimage
1,318
Brand image
1,309
USA
1,131
United States
1,108
Website
1,095
Digital platform
1,081
Digitale Plattform
1,078
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1,369
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703
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2,157
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1,162
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42
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42
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38
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38
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33
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31
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Kollmann, Tobias
20
Lammenett, Erwin
16
Heinemann, Gerrit
13
Law, Chun Hung Roberts
12
Wirtz, Bernd W.
11
Chaffey, Dave
10
Dwivedi, Yogesh Kumar
10
Fritz, Wolfgang
9
Qiu, Liangfei
8
Schultz, Carsten D.
8
Ahuja, Vandana
7
Akram, Umair
7
Fletcher, Amelia
7
Ghose, Anindya
7
Ratten, Vanessa
7
Tan, Yong
7
Thaichon, Park
7
Turban, Efraim
7
Bonatti, Alessandro
6
D'Annunzio, Anna
6
Decarolis, Francesco
6
Duch-Brown, Néstor
6
Goldfarb, Avi
6
Guo, Xiaolong
6
Hajli, Nick
6
Lambrecht, Anja
6
Martínez-López, Francisco J.
6
Olbrich, Rainer
6
Russo, Antonio
6
Schumann, Jan Hendrik
6
Strauss, Judy
6
Theobald, Elke
6
Alleman, James H.
5
Bliemel, Friedhelm
5
Dellarocas, Chrysanthos
5
Dinerstein, Michael
5
Duan, Wenjing
5
Einav, Liran
5
Engelien, Martin
5
Fan, Ming
5
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IGI Global
19
Springer Fachmedien Wiesbaden
14
National Bureau of Economic Research
5
Springer Gabler <Firma>
3
Technische Universität Dresden
3
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Edward Elgar Publishing
2
GeNeMe <2001, Dresden>
2
NetLibrary, Inc
2
OECD
2
Organisation for Economic Co-operation and Development
2
Rheinwerk Verlag
2
Springer-Verlag GmbH
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Steria Mummert Consulting AG
2
Wiley-VCH
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bramann - Verlag und Beratung
1
Carl Heymanns Verlag
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutscher Direktmarketing-Verband
1
Deutscher Fachverlag
1
Deutscher Internet-Kongress <4, 1999, Karlsruhe>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Direct Marketing Association
1
Duncker & Humblot
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
ENTER <22., 2015, Lugano>
1
Edition Virgines e.K.
1
European Travel Commission
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschulbibliothek Münster
1
Federation of European Direct Marketing
1
Forschungsgruppe Konsum und Verhalten
1
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Journal of retailing and consumer services
55
Journal of business research : JBR
52
International journal of electronic marketing and retailing : IJEMR
40
Journal of management information systems : JMIS
39
SpringerLink / Bücher
39
Electronic commerce research
37
International journal of internet marketing and advertising : IJIMA
36
Information systems research : ISR
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Journal of internet commerce
26
International journal of business information systems : IJBIS
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Technological forecasting & social change : an international journal
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
20
International journal of hospitality management
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of e-business research : an official publication of the Information Resources Management Association
18
International journal of electronic business
17
CESifo working papers
16
Electronic markets : EM ; the international journal of electronic commerce and business media
16
International journal of electronic commerce : IJEC
16
Journal of electronic commerce research : JECR
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of travel and tourism marketing
16
International journal of networking and virtual organisations : IJNVO
15
Springer eBook Collection
15
Journal of open innovation : technology, market, and complexity
14
Journal of organizational computing and electronic commerce
13
Lehrbuch
13
Management information systems : mis quarterly
13
Discussion papers / CEPR
12
Electronic commerce research and applications
12
Electronic markets : the international journal on networked business
12
International journal of contemporary hospitality management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Internet policy review : journal on internet regulation
12
Premier reference source
12
Information systems and e-business management : ISeB
11
International journal of technology marketing : IJTMkt
11
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ECONIS (ZBW)
3,276
USB Cologne (EcoSocSci)
53
RePEc
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1
Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad
;
Meyerson, Mitch
;
Scarborough, …
-
2008
Persistent link: https://www.econbiz.de/10003685340
Saved in:
2
Social Commerce : vom Hype zum Geschäftsmodell
2011
-
Erstausg.
Persistent link: https://www.econbiz.de/10009549515
Saved in:
3
Online maximum directed cut
Bar-Noy, Amotz
;
Lampis, Michael
- In:
Journal of combinatorial optimization
24
(
2012
)
1
,
pp. 52-64
Persistent link: https://www.econbiz.de/10009559623
Saved in:
4
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
5
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
6
Personalization and technology-enabled marketing
Cooper, Lee G.
- In:
Managing in the information economy : current research …
,
(pp. 165-184)
.
2007
Persistent link: https://www.econbiz.de/10003485288
Saved in:
7
The use of digital channels to create customer relationships
Heinonen, Kristina
;
Michelsson, Thomas
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003938196
Saved in:
8
Innovatives Mobile Marketing : kontextabhängige Kundenansprache mit Hilfe mobiler Portale
Figge, Stefan
-
2007
Persistent link: https://www.econbiz.de/10003383974
Saved in:
9
The effects of digital marketing on customer relationships
Merisavo, Marko
- In:
Managing business in a multi-channel world : success …
,
(pp. 89-104)
.
2005
Persistent link: https://www.econbiz.de/10003120902
Saved in:
10
One-to-One-Marketing im Internet : erfolgreiches E-Business für Finanzdienstleister
Reichardt, Christian
-
2000
Persistent link: https://www.econbiz.de/10001433010
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