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Loyalty marketing for the internet age : how to identify, attract, serve and retain customers in an E-commerce environment
Sindell, Kathleen - 2001
Persistent link: https://www.econbiz.de/10004731949
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Goods-services continuum and servitisation in the context of customer service management
Kennedy, J. M.; Rabbiraj, C. - In: International journal of electronic finance : IJEF 13 (2024) 1, pp. 121-137
Persistent link: https://www.econbiz.de/10015064348
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CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers
Greenberg, Paul - 2010 - 4. ed.
Persistent link: https://www.econbiz.de/10004950505
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Kundenansprache in Zeiten digitaler Transformation
Reinartz, Werner J. - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 123-137). 2018
Persistent link: https://www.econbiz.de/10011740993
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Special issue: Technology in business-to-consumer selling
2010
Persistent link: https://www.econbiz.de/10003981251
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Selecting optimal selling format of a product in B2C online auctions with boundedly rational customers
Jiang, Zhong-zhong; Fang, Shu-Cherng; Fan, Zhi-ping; … - In: European journal of operational research : EJOR 226 (2013) 1, pp. 139-153
Persistent link: https://www.econbiz.de/10009716337
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Utilization of relationship-oriented social media in the selling process : a comparison of consumer (B2C) and industrial (B2B) salespeople
Moore, Jesse N.; Hopkins, Christopher D.; Raymond, Mary Anne - In: Journal of internet commerce 12 (2013) 1/4, pp. 48-75
Persistent link: https://www.econbiz.de/10010248490
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Introduction to the special issue information technology in retail : toward omnichannel retailing
Piotrowicz, Wojciech; Cuthbertson, Richard - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 5-15
Persistent link: https://www.econbiz.de/10010391423
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From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes; Alavi, Sascha; Linsenmayer, Kim Tina - In: Journal of business research : JBR 132 (2021), pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
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Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela; Maggioni, Isabella - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 25-56
Persistent link: https://www.econbiz.de/10012583869