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~subject:"Electronic Commerce"
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Electronic Commerce
Relationship marketing
26,443
Beziehungsmarketing
25,768
Marketingmanagement
17,195
Marketing management
16,604
Consumer behaviour
11,438
Konsumentenverhalten
11,395
Customer satisfaction
5,636
Kundenzufriedenheit
5,591
Theorie
4,925
Theory
4,890
Marketing
4,229
Service quality
4,076
Dienstleistungsqualität
4,063
Deutschland
3,936
Germany
3,821
Brand management
3,758
Markenführung
3,747
Soziales Verhalten
3,548
Social behaviour
3,473
Social Web
2,691
Social web
2,690
Online-Marketing
2,642
Internet marketing
2,585
Lieferantenmanagement
2,509
Supplier relationship management
2,508
USA
2,499
United States
2,425
Brand image
2,397
Markenimage
2,397
E-commerce
1,987
Brand
1,720
Einzelhandel
1,717
Markenartikel
1,713
Retail trade
1,697
Vertrauen
1,615
Confidence
1,603
Innovation
1,603
Strategisches Management
1,597
Kundenwert
1,574
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716
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263
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1,510
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549
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4
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1,245
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90
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23
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22
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22
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18
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15
Ratgeber
15
Textbook
15
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13
Handbuch
13
Konferenzschrift
13
Conference proceedings
10
Glossar enthalten
8
Glossary included
8
Bibliografie enthalten
5
Bibliography included
5
Elektronischer Datenträger
5
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5
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4
CD-ROM, DVD
3
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3
Bibliografie
2
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1,694
German
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French
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Piller, Frank T.
12
Wirtz, Bernd W.
12
Chaffey, Dave
9
Leimstoll, Uwe
7
Schumann, Jan Hendrik
7
Stormer, Henrik
7
Bauer, Hans H.
6
Hudetz, Kai
6
Theobald, Elke
6
Wiedmann, Klaus-Peter
6
Herrmann, Andreas
5
Khosrowpour, Mehdi
5
Link, Jörg
5
Meier, Andreas
5
Muther, Andreas
5
Neslin, Scott A.
5
Ratten, Vanessa
5
Ruyter, Ko de
5
Smith, Alan D.
5
Straker, Karla
5
Thaichon, Park
5
Wrigley, Cara
5
Yadav, Manjit S.
5
Alioski, Adrian
4
Civelek, Mustafa Emre
4
Clement, Michel
4
Dennis, Charles
4
Frost, Raymond
4
Hammerschmidt, Maik
4
Hjort, Klas
4
Iyer, Gopalkrishnan R.
4
Kirchgeorg, Manfred
4
Konuş, Umut
4
Li, Li
4
Lihotzky, Nikolai
4
Mangiaracina, Riccardo
4
Meffert, Heribert
4
Moriuchi, Emi
4
Quach, Sara
4
Reichwald, Ralf
4
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IGI Global
4
Springer Fachmedien Wiesbaden
4
Bundesvereinigung Logistik
2
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Kompetenzschwerpunkt E-Business
2
Universität St. Gallen
2
American Marketing Association
1
Arthur D. Little International Inc. <Wiesbaden>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
BusinessVillage GmbH
1
Deutsche Bank <Frankfurt am Main> / Research
1
Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutsches Seminar für Fremdenverkehr Berlin
1
European Marketing Academy
1
Galileo Press
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Handelshochschule Leipzig
1
ISEAS - Yusof Ishak Institute
1
Indonesia Update Conference <2016, Canberra>
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on E-Business and Applications <10., 2024, Singapore; Online>
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Ludwig-Maximilians-Universität München
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Organisation for Economic Co-operation and Development
1
Rheinwerk Verlag
1
Saarbrücker Arbeitstagung <20, 1999, Saarbrücken>
1
Salzburg Research Forschungsgesellschaft
1
Seminar für Führungskräfte <2000, Berlin>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
The Wharton Financial Institutions Center
1
Wiley-VCH
1
Winter Educators' Conference <2002, Austin, Tex.>
1
ebrary, Inc
1
epubli GmbH
1
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Published in...
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Journal of retailing and consumer services
52
International journal of electronic customer relationship management : IJECRM
40
Journal of business research : JBR
33
Industrial marketing management : the international journal for industrial and high-tech firms
30
International journal of business information systems : IJBIS
22
The journal of business & industrial marketing
20
Electronic commerce research
18
International journal of e-business research : an official publication of the Information Resources Management Association
18
International journal of internet marketing and advertising : IJIMA
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of retailing
13
Asia Pacific journal of marketing and logistics
12
Journal of electronic commerce research : JECR
12
The service industries journal
12
Electronic markets : the international journal on networked business
11
Journal of open innovation : technology, market, and complexity
11
Journal of strategic marketing
11
Journal of the Academy of Marketing Science
11
SpringerLink / Bücher
11
Electronic Services
10
Information systems and e-business management : ISeB
10
International journal of electronic commerce : IJEC
10
International journal of networking and virtual organisations : IJNVO
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of retail & distribution management
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing
10
Gabler Edition Wissenschaft
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Arbeitsberichte der Hochschule für Wirtschaft FHNW
8
International journal of technology marketing : IJTMkt
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of global information management : an official publication of the Information Resources Management Association
8
Journal of management information systems : JMIS
8
Marketing intelligence & planning
8
Reihe Electronic Commerce
8
Arbeitsbericht ... des Competence Center E-Business Basel
7
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Source
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ECONIS (ZBW)
2,057
USB Cologne (EcoSocSci)
6
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1
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1
Loyalty programs in e-commerce and their perception by the young adult internet population
Tahal, Radek
- In:
Central European business review : CEBR
3
(
2014
)
2
,
pp. 7-13
Persistent link: https://www.econbiz.de/10010408384
Saved in:
2
Differentiated premium membership mechanism in platform competition
Hu, Li
;
Du, Shaofu
;
Wang, Lei
;
Tang, Wenzhi
- In:
International journal of production research
61
(
2023
)
2
,
pp. 649-667
Persistent link: https://www.econbiz.de/10013531035
Saved in:
3
Customer loyalty card programmes and its interaction with support technology in the retail industry
Smith, Alan D.
- In:
International journal of management & enterprise …
5
(
2008
)
2
,
pp. 157-195
Persistent link: https://www.econbiz.de/10003641874
Saved in:
4
Customer-centric marketing with Internet coupons
Cheng, Hsing Kenneth
;
Dogan, Kutsal
- In:
Decision support systems : DSS ; the international journal
44
(
2007/08
)
3
,
pp. 606-620
Persistent link: https://www.econbiz.de/10003669860
Saved in:
5
Online shopping dynamics influencing customer : Amazon vs. Alibaba
Mishra, Saniya
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 145-151
Persistent link: https://www.econbiz.de/10014246912
Saved in:
6
Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Zhou, Yanju
;
Lu, Cuilian
;
Yu Yi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2122-2144
Persistent link: https://www.econbiz.de/10014430210
Saved in:
7
How to achieve targeted advertising with the e-commerce platform's membership system?
Li, Hu
;
Zhang, Weiyi
;
Du, Shaofu
;
Sun, Xiahui
- In:
Omega : the international journal of management science
130
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015085380
Saved in:
8
Convergence of online gaming and e-commerce
Harwood, Tracy
- In:
Virtual worlds and e-commerce : technologies and …
,
(pp. 61-89)
.
2011
Persistent link: https://www.econbiz.de/10008746285
Saved in:
9
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
10
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
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