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This article presents the results of a research project on the adoption of B2B e-commerce (B2Bec) by Canadian manufacturers. The study provides an analysis of the characteristics of organizations which have adopted B2Bec technologies and attempts to outline the features that differentiate...
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Chapter 1 Online Consumer Behavior and Marketing Channel -- 2 Mobile Marketing Channel.3 Scope of Short Messaging Service (SMS) as a Marketing Channel -- 4 Effective Mobile Channel -- 5 Design of the Mobile Channel Structure -- 6 Target Marketing and Development of the Communication Channel -- 7...
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