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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
16
Konsumentenverhalten
16
Einzelhandel
13
Retail trade
13
Handelsmarke
11
Store brand
11
Innovation
10
Marketing management
9
Marketingmanagement
9
Distribution channel
8
Lieferantenmanagement
8
Supplier relationship management
8
Vertriebsweg
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Marketing
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Social network
7
Soziales Netzwerk
7
Learning organization
6
Lernende Organisation
6
Theorie
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Theory
6
Biotechnologie-Industrie
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Biotechnology industry
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Brand
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Brand management
5
Inter-firm cooperation
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Internet
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Markenartikel
5
Markenführung
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Strategic alliance
5
Strategische Allianz
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Unternehmenskooperation
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retailing
5
Cognition
4
Information technology
4
Informationstechnik
4
Kognition
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Retailing
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B-to-B-Marketing
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Geyskens, Inge
2
Gielens, Katrijn
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Dekimpe, Marnik G.
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Gijsbrechts, Els
1
Haans, Hans
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Mullick, Shantanu
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Nijssen, E. J.
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Raassens, Néomie
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Wuyts, Stefan
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
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Reducing food waste through digital platforms : a quantification of cross-side network effects
Mullick, Shantanu
;
Raassens, Néomie
;
Haans, Hans
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 533-544
Persistent link: https://www.econbiz.de/10012501961
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2
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
3
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
4
The connected customer : the changing nature of consumer and business markets
Wuyts, Stefan
-
2010
Persistent link: https://www.econbiz.de/10004953474
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