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Brand and price advertising in online markets
Baye, Michael R.; Morgan, John - In: Management science : journal of the Institute for … 55 (2009) 7, pp. 1139-1151
Persistent link: https://www.econbiz.de/10003864225
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Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua; Herzog, Rivka - In: Journal of electronic commerce in organizations : the … 18 (2020) 4, pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
Bliemel, Friedhelm (ed.) - 1999
Persistent link: https://www.econbiz.de/10000681796
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Mobile advertising : supercharge your brand in the exploding wireless market
Sharma, Chetan; Herzog, Joe; Melfi, Victor - 2008
Persistent link: https://www.econbiz.de/10003603616
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Werbeerfolgsmessung im E-Business
Richtsfeld, Edeltraud - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001805932
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Werbung und Vertrieb im Internet
Bettinger, Torsten (contributor); Bartsch, Jörg (contributor) - 2003
Persistent link: https://www.econbiz.de/10004495934
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Werbeerfolgsmessung im E-Business
Richtsfeld, Edeltraud - 2003
Persistent link: https://www.econbiz.de/10004816895
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Online consumer psychology : understanding and influencing consumer behavior in the virtual world
Haugtvedt, Curtis P. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004802795