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~subject:"Electronic Commerce"
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Marketing im "Netz" : Herausfo...
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Subject
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Electronic Commerce
Markenführung
17,323
Brand management
17,260
Online-Marketing
13,229
Internet marketing
12,810
Konsumentenverhalten
11,094
Consumer behaviour
11,087
Markenimage
7,401
Brand image
7,262
Social Web
6,616
Social web
6,609
Markenartikel
5,395
Brand
5,379
Beziehungsmarketing
3,692
Relationship marketing
3,680
Werbewirkung
2,998
Advertising effects
2,979
Marketingmanagement
2,430
Marketing management
2,404
Werbung
2,377
Advertising
2,335
Markenpolitik
2,198
Online-Handel
2,163
Online retailing
2,159
E-commerce
2,123
Viral marketing
2,008
Virales Marketing
2,008
Deutschland
1,610
Germany
1,528
Marketing
1,446
Internet
1,278
USA
1,051
United States
1,030
Theorie
1,022
Theory
1,021
Customer satisfaction
966
Kundenzufriedenheit
966
Luxusgüter
966
Luxury goods
965
Social media
943
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Online availability
All
Undetermined
961
Free
421
Type of publication
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Article
1,512
Book / Working Paper
753
Journal
11
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All
Article in journal
1,352
Aufsatz in Zeitschrift
1,352
Aufsatz im Buch
154
Book section
154
Graue Literatur
106
Non-commercial literature
106
Arbeitspapier
76
Working Paper
76
Aufsatzsammlung
57
Collection of articles of several authors
57
Sammelwerk
57
Ratgeber
44
Guidebook
43
Hochschulschrift
43
Lehrbuch
37
Conference paper
32
Konferenzbeitrag
32
Textbook
27
Thesis
27
Konferenzschrift
16
Case study
13
Fallstudie
13
Glossar enthalten
13
Glossary included
13
Handbook
11
Handbuch
11
Bibliografie enthalten
8
Bibliography included
8
Bibliografie
4
Conference proceedings
4
Reprint
3
Accompanied by computer file
2
Advisory report
2
Amtsdruckschrift
2
Elektronischer Datenträger als Beilage
2
Fallstudiensammlung
2
Government document
2
Gutachten
2
Mehrbändiges Werk
2
Multi-volume publication
2
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English
2,017
German
259
Russian
2
Spanish
2
French
1
Slovak
1
Author
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Kollmann, Tobias
16
Lammenett, Erwin
16
Kreutzer, Ralf T.
10
Fritz, Wolfgang
9
Law, Chun Hung Roberts
9
Chaffey, Dave
8
Wirtz, Bernd W.
8
Dwivedi, Yogesh Kumar
7
Schultz, Carsten D.
7
Bonatti, Alessandro
6
D'Annunzio, Anna
6
Decarolis, Francesco
6
Ghose, Anindya
6
Goldfarb, Avi
6
Lambrecht, Anja
6
Land, Karl-Heinz
6
Martínez-López, Francisco J.
6
Olbrich, Rainer
6
Ratten, Vanessa
6
Russo, Antonio
6
Schumann, Jan Hendrik
6
Strauss, Judy
6
Suckow, Christina
6
Theobald, Elke
6
Ahuja, Vandana
5
Alleman, James H.
5
Dinerstein, Michael
5
Einav, Liran
5
Guo, Xiaolong
5
Heinemann, Gerrit
5
Levin, Jonathan
5
Lobel Trong Thuy Tran
5
Loginova, Oksana
5
Qiu, Liangfei
5
Sundaresan, Neel
5
Tan, Yong
5
Thaichon, Park
5
Usman, Osly
5
Viswanathan, Siva
5
Akram, Umair
4
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Institution
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Springer Fachmedien Wiesbaden
12
IGI Global
8
National Bureau of Economic Research
5
Bundesverband Digitale Wirtschaft
2
Edward Elgar Publishing
2
Gesellschaft zur Erforschung des Markenwesens
2
NetLibrary, Inc
2
OECD
2
Rheinwerk Verlag
2
Springer Gabler <Firma>
2
Springer-Verlag GmbH
2
Verlag Dr. Kovač
2
Wiley-VCH
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bramann - Verlag und Beratung
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutscher Fachverlag
1
Deutscher Internet-Kongress <4, 1999, Karlsruhe>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Duncker & Humblot
1
European Travel Commission
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Forschungsgruppe Konsum und Verhalten
1
Galileo Press
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Haufe-Lexware GmbH & Co. KG
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
ICEC <15, 2013, Turku>
1
ISPIM Innovation Conference <33., 2022, Kopenhagen>
1
Information Resources Management Association
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Digital Economy <2., 2017, Sidi Bou Said>
1
International Conference on E-Business and Applications <10., 2024, Singapore; Online>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Scientific-Practical Conference <2022, Online>
1
Internationales Design Zentrum Berlin
1
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Published in...
All
Journal of retailing and consumer services
51
International journal of electronic marketing and retailing : IJEMR
37
Journal of business research : JBR
36
International journal of internet marketing and advertising : IJIMA
33
Journal of management information systems : JMIS
30
SpringerLink / Bücher
26
Electronic commerce research
22
Information systems research : ISR
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of internet commerce
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of hospitality management
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of business information systems : IJBIS
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of electronic commerce research : JECR
13
International journal of retail & distribution management
12
Journal of travel and tourism marketing
12
Lehrbuch
12
Technological forecasting & social change : an international journal
12
Springer eBook Collection
11
CESifo working papers
10
International journal of contemporary hospitality management
10
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of electronic business
9
International journal of electronic commerce : IJEC
9
International journal of electronic customer relationship management : IJECRM
9
International journal of technology marketing : IJTMkt
9
Journal of organizational computing and electronic commerce
9
Marketing science
9
Springer Proceedings in Business and Economics
9
Discussion papers / CEPR
8
Electronic commerce research and applications
8
Electronic markets : the international journal on networked business
8
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Source
All
ECONIS (ZBW)
2,255
USB Cologne (EcoSocSci)
21
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1
Markenstrategien im Internet
Hermanns, Arnold
;
Wilhelm, Bernd
- In:
E-Communication und Marken : [Markendialog Juni 2001]
,
(pp. 11-42)
.
2001
Persistent link: https://www.econbiz.de/10003849535
Saved in:
2
The art of digital branding
Cocoran, Ian
-
2007
Persistent link: https://www.econbiz.de/10003433294
Saved in:
3
Contemporary research in e-branding
Bandyopadhyay, Subir
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003685427
Saved in:
4
Markenführung von Onlinemarken am Beispiel eBay
Eisenächer, Harald W.
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 65-79)
.
2007
Persistent link: https://www.econbiz.de/10003530192
Saved in:
5
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
6
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
7
The effects of portal website attitude and e-services on branding of e-stores
Chen, Hsiu-li
;
Mathews, Shane
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 155-160
Persistent link: https://www.econbiz.de/10010125796
Saved in:
8
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
9
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
10
A classificatory scheme for antecedents of the sources of "online brand equity"
Rana, Arunima
;
Bhatt, Anil
;
Rani, Leela
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
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