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What makes the Indian youths to engage with online retail brands : an empirical study

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Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment

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Linking online niche sales to offline brand conditions

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The role of online shopping service quality in e-retailing towards online shopping intention : testing the moderation mechanism in UTAUT

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intention with the mediating role of online shopping drivers and the moderating role of offline brand trust. The authors … offline brand trust on the relationship between online shopping drivers and online shopping intention. The authors took …

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The effect of online shopping channels on brand choice, product exploration and price elasticities

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Brand presence in digital space

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Web atmospheric qualities in luxury fashion brand web sites

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How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns

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Branded websites, marketplace selling and price competition

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