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Introduction to the special issue information technology in retail : toward omnichannel retailing
Piotrowicz, Wojciech; Cuthbertson, Richard - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 5-15
Persistent link: https://www.econbiz.de/10010391423
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Configuring retail fulfillment processes for omni-channel customer steering
Wollenburg, Johannes; Holzapfel, Andreas; Hübner, Alexander - In: International journal of electronic commerce : IJEC 22 (2018) 4, pp. 540-575
Persistent link: https://www.econbiz.de/10011932690
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Multichannel retailing and consumer behaviour : strategy design and implementation
Sánchez-Pérez, Manuel; Estrella-Ramón, Antonia; … - In: International journal of applied behavioral economics : … 3 (2014) 4, pp. 17-39
Persistent link: https://www.econbiz.de/10010474332
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Why do stores drive online sales? : evidence of underlying mechanisms from a multichannel retailer
Kumar, Anuj; Mehra, Amit; Kumar, Subodha - In: Information systems research : ISR 30 (2019) 1, pp. 319-338
Persistent link: https://www.econbiz.de/10012038230
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How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano; Iglesias-Pradas, Santiago - In: Journal of business research : JBR 109 (2020), pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
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The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura; Zielke, Stephan - In: The international review of retail, distribution and … 27 (2017) 5, pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
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Multi-Channel-Retailing : verhaltenswissenschaftliche Analyse der Wirkung von Mehrkanalsystemen im Handel
Schramm-Klein, Hanna - 2003 - 1. Auflage
Persistent link: https://www.econbiz.de/10001741243
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Disentangling the Iipact of omnichannel integration on consumer behavior in integrated sales channels
Trenz, Manuel; Veit, Daniel J.; Tan, Chee-Wee - In: MIS quarterly 44 (2020) 3, pp. 1207-1258
Persistent link: https://www.econbiz.de/10012403949
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Online and Offline Information for Omnichannel Retailing
Gao, Fei; Su, Xuanming - 2016
This paper studies how retailers can effectively deliver online and offline information to omnichannel consumers who strategically choose whether to gather information online/offline and whether to buy products online/offline. Information resolves two types of uncertainty: product value...
Persistent link: https://www.econbiz.de/10014126806
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Multikanalstrategien im stationären Einzelhandel : eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013430885