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Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa; Loureiro, Sandra Maria Correia; Rita, Paulo; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
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Twitter use related to reality television characters : association with increased marijuana use
Fogel, Joshua; Travis, Yosef - In: Journal of organizational computing and electronic commerce 27 (2017) 2, pp. 152-161
Persistent link: https://www.econbiz.de/10011687513
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Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito; Farias, Salomão … - In: Journal of relationship marketing : innovations and … 19 (2020) 2, pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
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Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal; Brown, Brian P.; Milne, George R. - In: Industrial marketing management : the international … 43 (2014) 5, pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
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EWOM effects on hotel booking intentions, attitudes, trust, and website perceptions
Ladhari, Riadh; Michaud, Mélissa - In: International journal of hospitality management 46 (2015), pp. 36-45
Persistent link: https://www.econbiz.de/10011302002
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Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
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Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy
Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242
The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...
Persistent link: https://www.econbiz.de/10010260193
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The role of Facebook in online advertising
Reich, Jens-Christian - 2014
Persistent link: https://www.econbiz.de/10010457683
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Unfriending on Facebook : factors affecting online relationship termination in social networks and its impact on business
Sibona, Christopher; Walczak, Steven - In: International journal of business environment : IJBE 6 (2014) 2, pp. 199-221
Persistent link: https://www.econbiz.de/10010390817
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Implementation of chatbot in online commerce, and open innovation
Illescas-Manzano, María D.; López, Noé Vicente; … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-20
first part of a company's sales funnel. The main goal was to apply a chatbot via Facebook Messenger supported by the …
Persistent link: https://www.econbiz.de/10012600998