Showing 1 - 10 of 11
This article presents the results of a research project on the adoption of B2B e-commerce (B2Bec) by Canadian manufacturers. The study provides an analysis of the characteristics of organizations which have adopted B2Bec technologies and attempts to outline the features that differentiate...
Persistent link: https://www.econbiz.de/10012049025
Persistent link: https://www.econbiz.de/10003781018
Persistent link: https://www.econbiz.de/10008652736
Persistent link: https://www.econbiz.de/10010236841
Persistent link: https://www.econbiz.de/10010400980
Persistent link: https://www.econbiz.de/10009387806
Persistent link: https://www.econbiz.de/10011596987
Persistent link: https://www.econbiz.de/10011940781
Chapter 1 Online Consumer Behavior and Marketing Channel -- 2 Mobile Marketing Channel.3 Scope of Short Messaging Service (SMS) as a Marketing Channel -- 4 Effective Mobile Channel -- 5 Design of the Mobile Channel Structure -- 6 Target Marketing and Development of the Communication Channel -- 7...
Persistent link: https://www.econbiz.de/10014019777
Persistent link: https://www.econbiz.de/10014566440