Traditional and Digital Marketing -- Creating Digital Value -- Customer Relationship Management and Digital Tools … -- Online Consumer Behaviour -- Social Media and Marketing -- Brand Building in the Digital Age -- Digital Marketing Strategy … -- Digital Marketing Tools and Technologies -- Trends in Digital Marketing. …

1 Introduction -- References -- 2 SMEs’ Digital Transformation from a Marketing Perspective -- 2.1 What Does Digital … Transformation Mean in the Marketing Literature? -- 2.1.1 Internet, Computer, and Businesses. A Brief Overview -- 2.1.2 The … Expressions of Digital and Digital Technologies: How Do They Become Two of the Most Diffused Jargon in Management and Marketing …

Part I: Digital Marketing Overview -- Chapter 1: Digital Marketing Fundamentals -- Chapter 2: Digital Marketing … Analysis and Strategy -- Chapter 3: Digital Marketing Implementation and Practice -- Part II: Applications of Marketing … Technologies (Martechs) -- Chapter 4: Marketing Technologies (Martechs) -- Chapter 5: Main Martechs in Brief -- Chapter 6 …