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Social commerce : a contingency framework for assessing marketing potential

Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 311-323

Persistent link: https://www.econbiz.de/10010242268

Consumer power : evolution in the digital age

Labrecque, Lauren I.; Esche, Jonas vor dem; Mathwick, Charla - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 257-269

Persistent link: https://www.econbiz.de/10010242284

New social consumer? : determining factors of Facebook commerce

Liébana-Cabanillas, Francisco; Corral-Hermoso, José … - In: Journal of decision systems 27 (2018) 4, pp. 213-237

Persistent link: https://www.econbiz.de/10012164223

E-commerce market trends : a case study in leveraging Web 2.0 technologies to gain and improve competitive advantage

Kiu, Ching-Chieh; Lee, Chien-Sing - In: International journal of business information systems : … 25 (2017) 3, pp. 373-392

Persistent link: https://www.econbiz.de/10011756978

Building an Online Reputation with Free Content

Zegners, Dainis - 2019

New sellers who enter online marketplaces have to build up an online reputation in order to be successful. I examine how sellers use "free'' (offering products at a zero price) as a dynamic pricing strategy to encourage consumers to experience their products, thereby increasing the number of...

Persistent link: https://www.econbiz.de/10012903479

How Virtual Agents Influence Online User Behavior : An Experiment and Modelling Proposal Assessing Effects on Attitudes, Loyalty and Word-O-Mouth

Lambert de Diesbach, Pablo Brice - 2019

Virtual agents wear many different names according to their use contexts, functionalities, degrees of anthropomorphism. They can also be visible or incarnated, or not (incarnated agents are called Embodied virtual agents or EVAs). They have been widely used since the 2000's and first generated a...

Persistent link: https://www.econbiz.de/10012869252

Stuck Online : When Online Engagement Gets in the Way of Offline Sales

Bar-Gill, Sagit; Reichman, Shachar - 2021

increasing consumers’ online engagement. We study the relationship between online engagement and offline sales, utilizing a quasi … treatment-control comparison. The paper provides first evidence of a causal effect of online engagement on offline sales, with … the high-engagement website leading to a decline of approximately 12% in car sales. This negative effect is due to …

Persistent link: https://www.econbiz.de/10013244663

Recommend or not : a comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation

Kai Ding; Gong, Xi Yun; Huang, Tao; Choo, Wei Chong - In: European research on management and business economics 30 (2024) 1, pp. 1-18

In the fiercely competitive landscape of the peer-to-peer accommodation platform Airbnb, understanding customers' online recommendation behavior is essential for optimizing competitiveness and harnessing the potential of electronic word-of-mouth. This study aims to provide comprehensive insights...

Persistent link: https://www.econbiz.de/10014518860

The impact of websites and social media marketing on the efficiency of e-commerce

Blazheska, Daliborka; Ristovska, Natasha; … - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 16-28

that the implementation of modern digital technologies is needed as well as the integration of communication and sales …

Persistent link: https://www.econbiz.de/10013326381

Analysis of content creation in social media by B2B companies

Huotari, Lauri; Ulkuniemi, Pauliina; Saraniemi, Saila; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 761-770

Persistent link: https://www.econbiz.de/10011382415

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