Rodríguez-Díaz, Manuel; Alonso-González, Raquel; … - In: Administrative Sciences : open access journal 9 (2019) 3/58, pp. 1-18
Online reputation is a strategic aspect of lodgings' image and commercialization. Websites containing tourism reviews … to establish the rating of the online reputation balance, so that lodgings can determine the level of coherence of their … around a similar value that defines a coherent and real online reputation. The indicator proposed is tested on lodgings of …