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Online reputation is a strategic aspect of lodgings' image and commercialization. Websites containing tourism reviews … to establish the rating of the online reputation balance, so that lodgings can determine the level of coherence of their … around a similar value that defines a coherent and real online reputation. The indicator proposed is tested on lodgings of …
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This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers … administration to create an improvement plan. The novelty of this research paper is that it delves into Marbella's online reputation …
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