Visual merchandising has long lived in the domain of brick-and-mortar stores. It is viewed as an indispensable tool to provide aesthetic pleasure to the customers and to uplift the sales of the stores. Similarly, in the era of online retail stores, retailers need to raise their game so as to...

Industrial Revolution 4.0 has initiated digital transformation in Asia and resulted in Retail 4.0 forcing shopping malls to upgrade themselves digitally to remain competitive. The purpose of this research is to investigate the impact of upgrading shopping malls with digital retail technology...

The assessment of antecedents of customer satisfaction has become very important for the success of online retailing services. This paper reports the results of a study that investigated the antecedent role of customers' perceptions vis-a-vis satisfaction with online retailing services. While...