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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Komariyah, Nur - 2019

This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...

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Measuring the value of recommendation links on product demand

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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Lasha, Sarah; Usman, Osly - 2019

This study aims to examine 1. The effect of advertising on buying interest, 2. The effect of word of mouth on buying … effect of advertising, word of mouth, website quality, risk perception on buying interest. The purpose of this study was to … gain knowledge and test theories about advertising, word of mouth, website quality, risk perception on buying interest …

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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

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How targeting affects customer search : a field experiment

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Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy

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affective influence, word of mouth, affective influence, advertising influence, purchasing experience and viral reach on social …

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The comparative performance of online referral channels in e-commerce

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Promotional marketing or word-of-mouth? : evidence from online restaurant reviews

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Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach

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Customers create customers! : assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM

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