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The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas - In: Marketing in a digital world, (pp. 35-61). 2019
Persistent link: https://www.econbiz.de/10012123415
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Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.; Geyskens, Inge; Gielens, Katrijn - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
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Online Shopping Intentions : Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Fota, Anne - 2022
Marketing and Retailing at the University of Siegen since 2017. Previously, she studied Business Administration and Management …
Persistent link: https://www.econbiz.de/10013199052
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2022
National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and …
Persistent link: https://www.econbiz.de/10013203512
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Analysis of the adoption of customer facing InStore technologies in retail SMEs
Lorente-Martínez, Javier; Navío-Marco, Julio; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012305323
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Improving the global competitiveness of retailers using a cultural analysis of in-store digital innovations
Trappey, Charles V.; Trappey, Amy J. C.; Mulaomerovic, Elma - In: International journal of technology management : IJTM 70 (2016) 1, pp. 25-43
Persistent link: https://www.econbiz.de/10011612693
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An empirical research study to understand the relationship between buyers and digital store
Kenge, Rohit; Khan, Zafar - In: International journal of business performance … 23 (2022) 3, pp. 323-346
Persistent link: https://www.econbiz.de/10013440078
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Word of mouth and digitalization in small retailers : tradition, authenticity, and change
Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Technological forecasting & social change : an … 175 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013334980
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Drivers of satisfaction and usage continuance in e-grocery retailing : a collaborative design supported perspective
Kumar, Amresh; Sikdar, Pallab; Gupta, Manali; Singh, … - In: Journal of research in interactive marketing : … 17 (2023) 2, pp. 176-194
Persistent link: https://www.econbiz.de/10014313198
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Gázquez-Abad, Juan Carlos (ed.);  … - International Conference on Advances in National Brand … - 2023
including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas …, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of …
Persistent link: https://www.econbiz.de/10014281679