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We consider advertising problems under an IT capacity constraint encountered by electronic retailers in a duopolistic setting. While there is a considerable amount of literature on advertising games between firms, introducing an IT capacity constraint fundamentally changes this problem. In the...
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The sharing economy has developed rapidly in recent years in the forms of business-to-customer (B2C) and customer-to-customer (C2C), and has exerted a profound impact on incumbent firms that adopt the traditional sales model. Though prior literature has studied either the effect of B2C sharing...
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Selling conspicuous products online is challenging for both brands (brands) and third- party e-commerce platforms (platforms). For brands, the trade-off between offering online discount and maintaining high-end brand image gives no easy answer, which leads to wide application of Minimum...
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Opinion spammers exploit consumer trust by posting false or deceptive reviews that may have a negative impact on both consumers and businesses. These dishonest posts are difficult to detect because of complex interactions between several user characteristics such as review velocity, volume, and...
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