Bui Thanh Khoa; Tran Trong Huynh - In: Cogent business & management 9 (2022) 1, pp. 1-19
-term customer relationships is challenging for online businesses because of consumers' anxiety levels in the transaction process …. This study aimed to expose the moderating effect of anxiety on relational marketing between the business and customers in … Structural Equation Modeling. The anxiety levels impact the relationship between perceived mental benefits and electronic loyalty …