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Diffusion of Internet usage and proliferation of electronic commerce activities have forced many service companies to implement the online extensions and provide all or some services via high quality web sites. Therefore, determining the quality dimensions of their web sites and understanding...
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This study aims to determine the effect of trust, satisfaction, perception of risk and quality website to purchase … results showed that there are significant between trust, satisfaction, and perception of risk toward buying interest online … value of > 0.5 and values Average Variance Extracted (AVE) trust, satisfaction, perception of risk, quality websites and …
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