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Examining pre-purchase intention and post-purchase consequences of international online outshopping (IOO) : the moderating effect of e-tailer's country image
Ramkumar, Bharath; Jin, Byoungho - In: Journal of retailing and consumer services 49 (2019), pp. 186-197
Persistent link: https://www.econbiz.de/10012025845
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The effect of Korean country image and culture contents favor on Mongolian customers' cross-border online purchase intention in Korean products
Lkhaasuren, Mendbayar; Nam, Kyung-Doo; Bang, Dong-Ock; … - In: Journal of international trade & commerce 14 (2018) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011846888
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E-service quality dimensions' effect on customers' willingness to buy : structural equation modelling approach
Kumar, Anil; Dash, Manoj Kumar - In: International journal of services and operations management 22 (2015) 3, pp. 287-303
Persistent link: https://www.econbiz.de/10011522590
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Trust, perceived benefit, and purchase intention in C2C e-commerce : an empirical examination in China
Zhao, Shukuan; Fang, Yiwen; Zhang, Weiyong; Jiang, Hong - In: Journal of global information management : an official … 28 (2020) 1, pp. 121-141
Persistent link: https://www.econbiz.de/10012183262
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Determinants of consumers' purchase intention on digital business model platform : evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique
Tilahun, Mulatu; Atanaw, Eshetie Berhan; Tesfaye, Gezahegn - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-28
on determinants of online purchase intention of Ethiopian consumers. This study adopted a descriptive and inferential …-making elements that have an impact on the selected consumers' intention to buy on online digital market platforms including Website … is that with a clear understanding of the key determinants of consumers' purchase intention on online digital market …
Persistent link: https://www.econbiz.de/10014496929
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Exploring the impact of country-of-origin image and purchase intention in cross-border e-commerce
Bao, Ying; Cheng, Xusen; Zarifis, Alex - In: Journal of global information management 30 (2022) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10012799248
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Geography still matters : examine the role of location in online markets for foreign branded products
Zhao, Xia; Zhao, Kexin; Deng, Jing - In: Decision sciences : DS 50 (2019) 2, pp. 285-310
Persistent link: https://www.econbiz.de/10012060498
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The influence of online retail/service brand equity and effect of country of origin on e-marketplace patronage intention
Prachaseree, Kwanrudee; Ahmad, Norzieiriani; Normalisa … - In: International journal of electronic business : IJEB 18 (2023) 1, pp. 1-29
Persistent link: https://www.econbiz.de/10014308928
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The influence of online and offline brand trust on consumer buying intention
Nosi, Costanza; Pucci, Tommaso; Melanthiou, Yioula; … - In: EuroMed journal of business 17 (2022) 4, pp. 550-567
Persistent link: https://www.econbiz.de/10014325593
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A framework to attain brand promise in an online setting
Alwi, Sharifah; Ismail, Shahril Azwan - In: Marketing intelligence & planning 31 (2013) 5, pp. 557-578
Persistent link: https://www.econbiz.de/10010127905