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El marketing digital en la rea...
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Electronic Commerce
KMU
50,593
SME
50,569
Online-Marketing
12,731
Internet marketing
12,726
Unternehmenserfolg
6,808
Firm performance
6,787
Deutschland
6,568
Germany
6,482
Social Web
6,022
Social web
6,022
SMEs
5,134
Consumer behaviour
4,643
Konsumentenverhalten
4,641
Innovation
4,583
Entrepreneurship
4,420
Entrepreneurship approach
4,192
Corporate finance
3,789
Unternehmensfinanzierung
3,787
Unternehmensgründung
3,570
Business start-up
3,517
Klein- und Mittelbetrieb
3,318
USA
3,010
United States
2,966
E-commerce
2,845
Innovationsmanagement
2,767
Innovation management
2,721
Theorie
2,440
Theory
2,439
Globalisierung
2,417
Globalization
2,414
India
2,225
Indien
2,202
Online retailing
2,167
Online-Handel
2,167
Strategisches Management
2,116
Werbewirkung
2,116
Advertising effects
2,114
EU countries
2,080
EU-Staaten
2,079
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556
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33
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32
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5
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5
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4
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3
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3
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2
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Lammenett, Erwin
16
Kollmann, Tobias
15
Al-Qirim, Nabeel A. Y.
10
Law, Chun Hung Roberts
9
Thomas, Brychan
9
Chaffey, Dave
8
Hudetz, Kai
8
Wirtz, Bernd W.
8
Dwivedi, Yogesh Kumar
7
Schumann, Jan Hendrik
7
Vrazalic, Lejla
7
Bonatti, Alessandro
6
Cruz-Cunha, Maria Manuela
6
D'Annunzio, Anna
6
Decarolis, Francesco
6
Ghose, Anindya
6
Goldfarb, Avi
6
Lambrecht, Anja
6
MacGregor, Robert C.
6
Martínez-López, Francisco J.
6
Olbrich, Rainer
6
Ratten, Vanessa
6
Russo, Antonio
6
Schultz, Carsten D.
6
Strauss, Judy
6
Theobald, Elke
6
Varajão, João
6
Ahuja, Vandana
5
Alleman, James H.
5
Dinerstein, Michael
5
Duch-Brown, Néstor
5
Einav, Liran
5
Fritz, Wolfgang
5
Guo, Xiaolong
5
Heinemann, Gerrit
5
Jones, Paul
5
Levin, Jonathan
5
Lobel Trong Thuy Tran
5
Martens, Bertin
5
Qiu, Liangfei
5
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IGI Global
17
Springer Fachmedien Wiesbaden
12
Institut der Deutschen Wirtschaft Köln Consult
5
National Bureau of Economic Research
5
OECD
4
Organisation for Economic Co-operation and Development
3
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Europäische Kommission
2
Haufe-Lexware GmbH & Co. KG
2
International Trade Centre
2
Springer Gabler <Firma>
2
Springer-Verlag GmbH
2
UNCTAD
2
Universität Mannheim / Institut für Mittelstandsforschung
2
Vereinte Nationen / Committee for Trade, Industry and Enterprise Development
2
Vereinte Nationen / Economic and Social Commission for Asia and the Pacific
2
Wiley-VCH
2
Australien / Productivity Commission
1
Betriebswirtschaftliche Tage <11, 2001, Schwerin>
1
Bramann - Verlag und Beratung
1
Bundesverband Digitale Wirtschaft
1
Bundesvereinigung Logistik
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Duncker & Humblot
1
E-Commerce-Center Köln
1
Edward Elgar Publishing
1
European Electronic Messaging Association
1
European Travel Commission
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Europäische Kommission / Generaldirektion Telekommunikation, Informationsmarkt und Nutzung der Forschungsergebnisse
1
Europäische Kommission / Generaldirektion Unternehmenspolitik, Handel, Tourismus und Sozialwirtschaft
1
Europäische Kommission / Programm Technologien der Informationsgesellschaft
1
Fachkongress der Steuerberater <53, 2001, Köln>
1
Forschungsgruppe Konsum und Verhalten
1
Forum on Electronic Commerce for Transition Economies in the Digital Age <2000, Genf>
1
Fraunhofer-Institut für Fabrikbetrieb und -automatisierung IFF
1
Galileo Press
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
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Published in...
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Journal of business research : JBR
43
Journal of retailing and consumer services
43
International journal of electronic marketing and retailing : IJEMR
36
International journal of internet marketing and advertising : IJIMA
33
Journal of management information systems : JMIS
30
International journal of business information systems : IJBIS
27
Electronic commerce research
25
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of internet commerce
23
SpringerLink / Bücher
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
Information systems research : ISR
21
International journal of e-business research : an official publication of the Information Resources Management Association
20
International journal of electronic business
19
Journal of small business and enterprise development
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of hospitality management
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Technological forecasting & social change : an international journal
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Premier reference source
14
International journal of electronic customer relationship management : IJECRM
13
Marketing intelligence & planning
13
E-commerce adoption and small business in the global marketplace : tools for optimization
12
European research studies
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of electronic commerce research : JECR
12
Journal of open innovation : technology, market, and complexity
12
Journal of travel and tourism marketing
12
CESifo working papers
11
International journal of retail & distribution management
11
Lehrbuch
11
E-business, e-government & small and medium-size enterprises : opportunities and challenges
10
Information systems and e-business management : ISeB
10
International journal of contemporary hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of global information management : an official publication of the Information Resources Management Association
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Springer eBook Collection
10
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ECONIS (ZBW)
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1
Impact of user-generated internet content on hospital reputational dynamics
Ivanov, Anton
;
Sharman, Raj
- In:
Journal of management information systems : JMIS
35
(
2018
)
4
,
pp. 1277-1300
Persistent link: https://www.econbiz.de/10011975723
Saved in:
2
Digitalization strategies for
SMEs
: a cost vs. skill approach for website development
Louw, Candice
;
Nieuwenhuizen, Cecile
- In:
African journal of science, technology, innovation and …
12
(
2020
)
2
,
pp. 195-202
Persistent link: https://www.econbiz.de/10012255775
Saved in:
3
Internet adoption and usage : evidence form Italian micro enterprises
Pascucci, Federica
;
Cardinali, Silvio
;
Gigliarano, Chiara
; …
- In:
International journal of entrepreneurship and small business
30
(
2017
)
2
,
pp. 259-280
Persistent link: https://www.econbiz.de/10011731497
Saved in:
4
A study on impact of digital Marketing in costumer purchase in Chennai
Cherukur, Ram Babu
;
Padma Priya V
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 967-973
Persistent link: https://www.econbiz.de/10012543736
Saved in:
5
Antecedents, consequences, and challenges of small and medium-sized enterprise digitalization
Eller, Robert
;
Alford, Philip
;
Kallmünzer, Andreas
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 119-127
Persistent link: https://www.econbiz.de/10012230567
Saved in:
6
An investigation of the effect of electronic business on financial performance of Spanish manufacturing
SMEs
Popa, Simona
;
Soto-Acosta, Pedro
;
Perez-Gonzalez, Daniel
- In:
Technological forecasting & social change : an …
136
(
2018
),
pp. 355-362
Persistent link: https://www.econbiz.de/10011961915
Saved in:
7
Digitalization as a driver of European
SMEs
' financial performance during COVID-19
Savvakis, Georgios A.
;
Kenourgios, Dimitris
;
Trakadas, …
- In:
Finance research letters
67
(
2024
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10015061664
Saved in:
8
Product choice for international web-based
SMEs
Bhatnagar, Amit
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 145-155
Persistent link: https://www.econbiz.de/10003651582
Saved in:
9
Determinants of consumers' perceptions and attitudes towards assurance seals for internet marketing : an Asia Pacific marketing perspective
Xia, Yang
;
Ahmed, Zafar U.
;
Sipkoff, Susan S.
;
Wei, Chua Su
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 156-178
Persistent link: https://www.econbiz.de/10003651608
Saved in:
10
"From garage to global" : the internet and international market growth, an SME perspective
Mathews, Shane
;
Healy, Marilyn
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10003651616
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