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~subject:"Emerging economies"
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Success factors of new product development for emerging markets
Dubiel, Anna
;
Ernst, Holger
- In:
The PDMA handbook of new product development
,
(pp. 100-114)
.
2013
Persistent link: https://www.econbiz.de/10009708717
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2
From the special issue Editors: Innovations for and from emerging markets
Subramaniam, Mohan
;
Ernst, Holger
;
Dubiel, Anna
- In:
The journal of product innovation management : an …
32
(
2015
)
1
,
pp. 5-11
Persistent link: https://www.econbiz.de/10010500827
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3
Same, same but different! : new service development in the context of emerging markets : a review
Dubiel, Anna
;
Mukherji, Prokriti
- In:
International marketing review
39
(
2022
)
5
,
pp. 1226-1251
Persistent link: https://www.econbiz.de/10013455462
Saved in:
4
Eine Kosmetikmarke in Vietnam : das Beispiel NIVEA
Frerichs, Jens
;
Brexendorf, Tim Oliver
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
3
,
pp. 46-51
Persistent link: https://www.econbiz.de/10003844457
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