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Online footwear sales : drivers and challenges with a perspective of emerging markets
Shukla, Mahima; Misra, Richa - In: International journal of e-business research : an … 17 (2021) 4, pp. 73-94
Persistent link: https://www.econbiz.de/10013252465
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Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
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Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets
Hamin, Hamin; Baumann, Chris; Tung, Rosalie Lam - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
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Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
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Social media campaigns and domestic products consumption : a study on an emerging economy
Rajput, Sneha; Dash, Ganesh; Upamannyu, Nischay; … - In: Cogent business & management 9 (2022) 1, pp. 1-19
. Social media campaigns have been successful in influencing purchase intention. Ethnocentrism also affects the purchase …. Considering the same, we examined the impact of social media campaigns (SMC) and ethnocentrism (ETH) on the purchase intention of … domestic products. The mediating role of ethnocentrism and the moderating role of country-of-origin image (COOI) are examined …
Persistent link: https://www.econbiz.de/10014443936
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Does the developed-country brand name still matter? : consumers' purchase intentions and ethnocentrism and materialism as moderators
Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna - In: The journal of product & brand management 31 (2022) 6, pp. 854-869
Persistent link: https://www.econbiz.de/10013407561