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Store patronage and retail competition in emerging markets
Barki, Edgard; Zambaldi, Felipe; Lourenço, Carlos Eduardo - In: International journal of business and systems research 10 (2016) 1, pp. 62-77
Persistent link: https://www.econbiz.de/10011671075
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340
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Consumers' preferences for eco-friendly appliances in an emerging market context
Sonnenberg, Nadine C.; Erasmus, Alet C.; Schreuder, Adré - In: International journal of consumer studies 38 (2014) 5, pp. 559-569
Persistent link: https://www.econbiz.de/10010518078
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Sustainable consumption in Vietnam : an explorative study among the urban middle class
Koning, Jotte Ilbine Jozine Charlotte de; Crul, Marcel … - In: International journal of consumer studies 39 (2015) 6, pp. 608-618
Persistent link: https://www.econbiz.de/10011418917
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When relationship marketing goes wrong : opportunism and consumer well-being in consumer-bank relationships
Elsharnouby, Tamer; Parsons, Elizabeth - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 141-63
Persistent link: https://www.econbiz.de/10009774819
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Perception of odd prices in a Post-Soviet country : an impact of the ideology of planned economy
Dikcius, Vytautas; Katkuviene, Kristina - In: Journal of business economics and management 15 (2014) 2, pp. 356-368
Persistent link: https://www.econbiz.de/10010376624
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Customers' usage behaviour of e-banking services : interplay of electronic banking and traditional banking
Sandhu, Supreet; Arora, Sangeeta - In: International journal of finance & economics : IJFE 27 (2022) 2, pp. 2169-2181
Persistent link: https://www.econbiz.de/10013184709
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Exploring consumers' purchase intention of rPET bottle-based apparel in an emerging economy
Thi Thanh An Luu; Baker, John R. - In: Journal of open innovation : technology, market, and … 7 (2021) 1/22, pp. 1-12
This study investigated the applicability (generalizability) of utilizing a partial least squares (PLS) model previously posed to predict consumer purchase intention (PI) of recycled plastics-sourced apparel in a developed economy to predict PI in an emerging economy. To explore the original...
Persistent link: https://www.econbiz.de/10012417917
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Selling in an asymmetric retail world : perspectives from India, Russia, and the US on buyer-seller information differential, perceived adaptive selling, and purchase intention
Rippé, Cindy B.; Weisfeld-Spolter, Suri; Dubinsky, Alan J. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 4, pp. 344-362
Persistent link: https://www.econbiz.de/10011629742
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How images about emerging economies influence the willingness to accept expatriate assignments
De Eccher, Umberto; Duarte, Henrique - In: The international journal of human resource management 29 (2018) 4, pp. 637-663
Persistent link: https://www.econbiz.de/10011889238