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Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-fen - In: Journal of fashion marketing and management 17 (2013) 4, pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
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Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti; Kashif, Muhammad; Platania, Silvia Maria - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
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Is the effect of luxury advertising on consumer evaluations of fashion brands positive or negative?
Ono, Akinori; Eguro, Yuka; Narisawa, Taichi; Nomura, Naoki - In: International journal of advertising : the review of … 39 (2020) 6, pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
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The impact of inclusive fashion advertising with plus-size models on female consumers : the mediating role of brand warmth
Joo, Bo Ra; Wu, Juanjuan - In: Journal of global fashion marketing : JGfM 12 (2021) 3, pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
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The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An; Im, Hyunjoo; Lee, Garim - In: Journal of global fashion marketing : JGfM 13 (2022) 4, pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
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Fashion consciousness and Muslim modest brand advocacy : the mediating role of brand love, and loyalty
Kusumawati, Andriani; Akbarina, Farida; Pangestuti, Edriana - In: Journal of global fashion marketing : JGfM 13 (2022) 4, pp. 380-393
Persistent link: https://www.econbiz.de/10013410698
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Brand community and its impact on brand love and repurchase intention in the fashion industry context
Al Khasawneh, Mohammad Hamdi; Eid, Dana; Safi, Farah; … - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
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Self-expressiveness and hedonic brand affect brand love through brand jealousy
Siddique, Sehrash; Rajput, Amer - In: Future Business Journal 8 (2022), pp. 1-13
PLS. Data are collected through questionnaire survey from 313 female consumers of fashion clothing brand with convenience … indirectly associated with brand jealousy for female fashion clothing brands. Brand love in association with brand jealousy …This study investigates the effect of self-expressiveness and hedonic brand aspect on brand jealousy through brand love …
Persistent link: https://www.econbiz.de/10013380388
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Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas - 1994
Persistent link: https://www.econbiz.de/10000374649
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Jugendliche als Zielgruppe : Bedeutung jugendlicher Kunden für das Marketing
Diekhof, Andrea - 1999
Persistent link: https://www.econbiz.de/10001381954