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~subject:"Emotion"
~type_genre:"Aufsatz im Buch"
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Emotion
Konsumentenverhalten
4,894
Consumer behaviour
4,891
Relationship marketing
3,363
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2,877
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Aufsatz im Buch
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
Product experience
6
Handbook of consumer psychology
4
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Co-creation and well-being in tourism
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Emotional, sensory, and social dimensions of consumer buying behavior
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
Exploring the rise of fandom in contemporary consumer culture
3
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
3
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
3
Brand Content : die Marke als Medienereignis
2
Brands and brand management : contemporary research perspectives
2
Consumer brand relationships : meaning, measuring, managing
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
2
HRM practices and procedures II
2
Handbook of brand relationships
2
Memorable customer experiences : a research anthology
2
Multicultural perspectives in customer behaviour
2
Neuroscience and the economics of decision making
2
Social media and crisis communication
2
Strong brands, strong relationships
2
The Routledge handbook of sustainable product design
2
The evolution of brands : from signals of quality to storehouses of trust
2
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
2
The why of consumption : contemporary perspectives on consumer motives, goals and desires
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advancing methodological thought and practice
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
Alternative market research methods : market sensing
1
Asian mobilities consumption in a changing Arctic
1
Befähigung zur Partizipation : gesellschaftliche Teilhabe durch ökonomische Bildung
1
Brand management in emerging markets : theories and practice
1
Branding and sustainable competitive advantage : building virtual presence
1
Brick & mortar shopping in the 21st century
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Cases on branding strategies and product development : successes and pitfalls
1
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ECONIS (ZBW)
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Evolution of luxury brand love intensity over time
Kretz, Gachoucha
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 55-80)
.
2015
Persistent link: https://www.econbiz.de/10011279724
Saved in:
32
Revisiting the customer value proposition : the power of brand emotion
Shiv, Baba
;
Bechara, Antoine
- In:
Brands and brand management : contemporary research …
,
(pp. 189-206)
.
2010
Persistent link: https://www.econbiz.de/10003941319
Saved in:
33
Emotional branding : what, when, and why
Turner, Monique Mitchell
- In:
Psychology of branding
,
(pp. 15-37)
.
2013
Persistent link: https://www.econbiz.de/10009775626
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34
Markenliebe : vom Wesen der intensivsten aller Markenbeziehungen
Langner, Tobias
;
Kühn, Jochen
- In:
Innovation und Internationalisierung : Festschrift für …
,
(pp. 589-612)
.
2010
Persistent link: https://www.econbiz.de/10010216745
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35
Wechselspiel zwischen emotionalem und kognitivem Markenerlebnis : Ergebnisse und Implikationen einer neurowissenschaftlichen Studie
Herrmann, Andreas
;
Stefanides, Julia
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 131-143)
.
2010
Persistent link: https://www.econbiz.de/10003992361
Saved in:
36
"No emotions - no money" : was das Markenmanagement von der Hirnforschung lernen kann
Häusel, Hans-Georg
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 119-134)
.
2006
Persistent link: https://www.econbiz.de/10003367054
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37
Die Revolte der Konsumenten
Baumgartner, Ekkehart
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 497-504)
.
2008
Persistent link: https://www.econbiz.de/10003743659
Saved in:
38
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.
;
Schindler, Robert M.
-
2009
Persistent link: https://www.econbiz.de/10003784636
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39
Markensympathie : konzeptionelle Grundlagen und Determinanten
Lampert, Regine
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 343-355)
.
2008
Persistent link: https://www.econbiz.de/10003588723
Saved in:
40
The influence of religious beliefs on Islamic brand love, happiness, and intention to travel : a qualitative approach
Yousef, Waleed Yahya
;
Yousif, Maisam
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 187-195)
.
2024
Persistent link: https://www.econbiz.de/10014536317
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