"No emotions - no money" : was das Markenmanagement von der Hirnforschung lernen kann
Year of publication: |
2006
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Authors: | Häusel, Hans-Georg |
Published in: |
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende. - Landsberg am Lech : mi-Fachverl., ISBN 3-636-03059-0. - 2006, p. 119-134
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Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Emotion | Kognition | Cognition |
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