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Influence of human emotion expressed through social networks in viral marketing
Amalanathan, Anthoniraj; Anouncia, S. Margret - In: International journal of business information systems : … 26 (2017) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10011805172
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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An investigation into gamification as a customer engagement experience environment
Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
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"To feel a place of heaven" : examining the role of sensory reference cues and capacity for imagination in destination marketing
Ghosh, Tathagata; Sarkar, Abhigyan - In: Journal of travel and tourism marketing 33 (2016), pp. 25-37
Persistent link: https://www.econbiz.de/10011484995
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Factors influencing the social networking service user's value perception and word of mouth decision of corporate post with special reference to the emotional attachment
Lee, Sang-Ho - In: Information technology and management 17 (2016) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011452553
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Consumer-based determinants of brand love and its consequences : a quantitative research
Garg, Ruchi; Mukherjee, Jaydeep; Biswas, Soumendu - In: International journal of business and emerging markets … 11 (2019) 2, pp. 122-143
Persistent link: https://www.econbiz.de/10012135583
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Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay; İpek, İlayda; Bayraktaroğlu, Gül - In: Journal of marketing communications 24 (2018) 8, pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
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The role of emotional value for reading and giving eWOM in altruistic services
Previte, Josephine; Russell-Bennett, Rebekah; Mulcahy, Rory - In: Journal of business research : JBR 99 (2019), pp. 157-166
Persistent link: https://www.econbiz.de/10012023590
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Tweeting with the stars : automated text analysis of the effect of celebrity social media communications on consumer word of mouth
Aleti, Torgeir; Pallant, Jason I.; Tuan, Annamaria; … - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 17-32
Persistent link: https://www.econbiz.de/10012129482
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Emotions within online reviews and their influence on product attitudes in Austria, USA and Thailand
Zablocki, Agnieszka; Makri, Katerina; Houston, Michael J. - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 20-39
Persistent link: https://www.econbiz.de/10012107045