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Advertising effects? : an elemental experiment

Pochun, Tej; Brennan, Linda; Parker, Lukas - In: Australasian marketing journal 26 (2018) 4, pp. 338-349

Persistent link: https://www.econbiz.de/10011965436

Color effects in print advertising : a research update (1985 - 2012)

Panigyrakis, George G.; Kyrousi, Antigone G. - In: Corporate communications : an international journal 20 (2015) 3, pp. 233-255

Persistent link: https://www.econbiz.de/10011401357

The impact of price level and appeal type in hotel advertising : a pilot study

Burman, Bidisha; Albinsson, Pia A.; Hyatt, Eva; Robles, … - In: Services marketing quarterly 38 (2017) 1, pp. 46-56

Persistent link: https://www.econbiz.de/10011671813

The advertised mind : ground-breaking insights into how our brains respond to advertising

Du Plessis, Erik - 2005

"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of...

Persistent link: https://www.econbiz.de/10011479699

Effects of influencer marketing on Instagram

Riedl, Joachim; Luckwald, Lisa von - 2019 - revised Feb. 2019, v5.2

Persistent link: https://www.econbiz.de/10012108679

Gender differences in responses to written touch references in hospitality print advertisements

Magnini, Vincent P.; Gaskins, John N. - In: Tourism analysis : an interdisciplinary tourism & … 15 (2010) 3, pp. 331-343

Persistent link: https://www.econbiz.de/10008749975

The face of need : facial emotion expression on charity advertisements

Small, Deborah A.; Verrochi, Nicole M. - In: Journal of marketing research : JMR 46 (2009) 6, pp. 777-787

Persistent link: https://www.econbiz.de/10003927138

Rational versus emotional appeals in newspaper advertising : copy, art, and layout differences

Leonidou, Leonidas C.; Leonidou, Constantinos N. - In: Journal of promotion management : JPM 15 (2009) 4, pp. 522-546

Persistent link: https://www.econbiz.de/10003928844

Narrative and persuasion in fashion advertising

Phillips, Barbara J.; McQuarrie, Edward F. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 368-392

Persistent link: https://www.econbiz.de/10008662513

Getting a line on print ads : pleasure and arousal reactions reveal an implicit advertising mechanism

Poels, Karolien; Dewitte, Siegfried - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 63-74

Persistent link: https://www.econbiz.de/10003808081

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