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~subject:"Emotion"
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Emotionale Werbung
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Emotion
Werbung
13,792
Advertising
11,261
Consumer behaviour
6,428
Konsumentenverhalten
6,322
Werbewirkung
4,293
Advertising effects
4,218
Theorie
2,558
Theory
2,502
Internet marketing
2,024
Online-Marketing
2,024
Wirtschaftspsychologie
1,905
Economic psychology
1,658
USA
1,474
Brand management
1,426
Markenführung
1,405
advertising
1,400
Deutschland
1,335
United States
1,297
Werbepsychologie
1,177
Marketing
1,161
Cognition
1,146
Kognition
1,138
Experiment
1,078
Psychology of advertising
1,056
Persönlichkeitspsychologie
1,006
Personality psychology
999
Relationship marketing
963
Beziehungsmarketing
953
Social Web
950
Social web
949
Markenimage
926
Brand image
916
Germany
882
Intelligenz
858
Customer satisfaction
837
Intelligence
836
Kundenzufriedenheit
827
Marketingmanagement
782
Markenartikel
776
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2,131
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Article
8,094
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2
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7,103
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864
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Graue Literatur
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594
Arbeitspapier
539
Hochschulschrift
279
Thesis
163
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95
Sammelwerk
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70
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60
research-article
55
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49
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49
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28
Sammlung
28
Ratgeber
27
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23
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20
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18
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14
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9
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8
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7
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6
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6
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5
review-article
5
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3
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English
9,866
German
611
Undetermined
61
French
16
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5
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Ashkanasy, Neal M.
61
Winden, Frans A. A. M. van
41
Septianto, Felix
34
Bagozzi, Richard P.
32
Hopfensitz, Astrid
28
Benhabib, Jess
25
Han, Heesup
25
Härtel, Charmine E. J.
24
Bosman, Ronald
23
Humphrey, Ronald H.
23
Huy, Quy
23
Reuben, Ernesto
23
Welpe, Isabell M.
20
Kemp, Elyria
19
Siddiqui, Danish Ahmed
19
Lindebaum, Dirk
18
Wang, Pengfei
17
Dufwenberg, Martin
16
Loureiro, Sandra Maria Correia
16
Mattila, Anna S.
16
Noussair, Charles
16
Pham, Michel T.
16
Schweitzer, Maurice E.
16
Shepherd, Dean A.
16
Woosnam, Kyle M.
16
Andrade, Eduardo B.
15
Cardon, Melissa S.
15
Phau, Ian
15
Hur, Won-Moo
14
Menges, Jochen
14
Prayag, Girish
14
Battigalli, Pierpaolo
13
Connelly, Shane
13
Grandey, Alicia
13
Groth, Markus
13
Kocher, Martin
13
Postlewaite, Andrew
13
Spörrle, Matthias
13
Treffers, Theresa
13
Williams, Patti
13
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National Bureau of Economic Research
29
Springer Fachmedien Wiesbaden
28
IGI Global
6
OECD
6
Verlag Dr. Kovač
4
Books on Demand GmbH <Norderstedt>
3
Shaker Verlag
3
Springer-Verlag GmbH
3
Centre Emile Bernheim, Solvay Brussels School of Economics and Management
2
Christian-Albrechts-Universität zu Kiel
2
Edward Elgar Publishing
2
Eric Cuvillier <Firma>
2
Fachhochschule Reutlingen / European School of Business
2
Foerder Institute for Economic Research <Tēl-Āvîv>
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Harvard Business Review Press
2
Haufe-Lexware GmbH & Co. KG
2
Kassel University Press GmbH
2
Peter Lang GmbH
2
Springer International Publishing
2
Verlag Franz Vahlen
2
Währung - Krise - Emotion. Eine interdisziplinäre Diskussion über kollektive Wahrnehmungsweisen von Wirtschaftskrisen <Veranstaltung> <2019, Hildesheim>
2
AMACOM
1
Bonn Graduate School of Economics
1
C.E.P.R. Discussion Papers
1
CRC Press.
1
Campus Verlag
1
Carl-Auer-Systeme Verlag und Verlagsbuchhandlung GmbH
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Centre for the Management of Environmental and Social Responsibility
1
De Gruyter Oldenbourg
1
Deutschland / Bundeswehr / Universität Hamburg
1
Droemer Verlag
1
Erasmus Research Institute of Management
1
European Foundation for the Improvement of Living and Working Conditions
1
European Society for Opinion and Marketing Research
1
European University Institute / Department of Law
1
European University Institute / Department of Political and Social Sciences
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
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Published in...
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Journal of business research : JBR
247
International journal of hospitality management
172
Journal of retailing and consumer services
155
Journal of business ethics : JOBE
102
Tourism management : research, policies, practice
92
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
84
Psychology & marketing
84
Journal of consumer research : JCR ; an interdisciplinary bimonthly
77
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
68
Academy of Management journal : AMJ
63
Journal of economic psychology : research in economic psychology and behavioral economics
56
Journal of business and psychology
54
Journal of travel and tourism marketing
54
Journal of vocational behavior
50
International journal of contemporary hospitality management
49
Journal of behavioral decision making
49
SpringerLink / Bücher
49
Journal of hospitality marketing & management
48
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of economic behavior & organization : JEBO
45
The journal of brand management : an international journal
45
The journal of services marketing
45
The service industries journal
45
Tourism management perspectives : TMP
45
Journal of managerial psychology
42
Journal of marketing research : JMR
41
Human relations
40
Discussion paper series / IZA
39
European journal of marketing : EJM
39
The Academy of Management review : AMR
39
The journal of product & brand management
39
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
36
Research companion to emotion in organizations
36
Cogent business & management
35
Leadership & organization development journal
34
Marketing letters : a journal of research in marketing
34
International journal of consumer studies
31
Journal of marketing management : MM
31
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Source
All
ECONIS (ZBW)
10,343
Other ZBW resources
78
EconStor
63
RePEc
60
USB Cologne (EcoSocSci)
7
BASE
4
OLC EcoSci
2
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date (oldest first)
1
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
2
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
3
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
Emotional experience and
advertising
effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
6
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
7
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions,
advertising
and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
8
Commercials as context for other commercials : threat or opportunity?
Poncin, Ingrid
;
Derbaix, Christian
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 33-49
Persistent link: https://www.econbiz.de/10003892005
Saved in:
9
Emotions in
advertising
Stewart, David W.
;
Morris, Jon
;
Grover, Aditi
- In:
The Sage handbook of advertising
,
(pp. 120-134)
.
2007
Persistent link: https://www.econbiz.de/10003570230
Saved in:
10
Metaphor in
advertising
Zaltman, Gerald
;
MacCaba, Dara
- In:
The Sage handbook of advertising
,
(pp. 135-154)
.
2007
Persistent link: https://www.econbiz.de/10003570237
Saved in:
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