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~subject:"Emotion"
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Millionengrab Werbung : die Sü...
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Emotion
Werbewirkung
8,003
Advertising effects
7,775
Deutsch
4,044
Werbung
3,950
Advertising
3,886
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3,644
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3,629
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2,159
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Werbepsychologie
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Septianto, Felix
15
Gierl, Heribert
8
Phau, Ian
7
Wen, Taylor Jing
7
Morris, Jon D.
6
Pelsmacker, Patrick de
6
Geuens, Maggie
5
Sar, Sela
5
Wu, Linwan
5
Bandyopadhyay, Argho
4
Dewitte, Siegfried
4
Gröppel-Klein, Andrea
4
Kemp, Elyria
4
Marchegiani, Christopher
4
Nallaperuma, Kaushalya
4
Poels, Karolien
4
Aaker, Jennifer
3
Bae, Mikyeung
3
Bui, M̃y
3
Das, Gopal
3
Dodoo, Naa Amponsah
3
Drolet, Aimee
3
Faseur, Tine
3
Huhmann, Bruce A.
3
Janssens, Wim
3
Kareklas, Ioannis
3
Kidwell, Blair
3
Li, Shanshi
3
Lwin, Michael
3
Mattila, Anna S.
3
Morton, Cynthia R.
3
Pedersen, Paul M.
3
Reid, Leonard N.
3
Yoon, Hye Jin
3
Albinsson, Pia A.
2
Anghelcev, George
2
Antonetti, Paolo
2
Baines, Paul
2
Boudewyns, Vanessa
2
Brennan, Linda
2
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Books on Demand GmbH <Norderstedt>
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NetLibrary, Inc
1
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Journal of business research : JBR
29
Journal of advertising research
20
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
15
International journal of advertising : the quarterly review of marketing communications
11
Journal of retailing and consumer services
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of promotion management : innovations in planning and applied research
10
Psychology & marketing
10
Journal of promotion management : JPM
9
Marketing : ZFP ; journal of research and management
8
European journal of marketing : EJM
6
Journal of current issues and research in advertising : JCIRA
6
Journal of marketing research : JMR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of current issues and research in advertising
5
Journal of marketing management : MM
5
Journal of nonprofit & public sector marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
The journal of product & brand management
5
European journal of marketing
4
Health marketing quarterly
4
International journal of hospitality management
4
International review on public and non-profit marketing
4
Journal of consumer behaviour : an international research review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of travel and tourism marketing
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Journal of business and psychology
3
Journal of consumer behaviour
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of the Academy of Marketing Science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Australasian marketing journal
2
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ECONIS (ZBW)
457
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1
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457
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1
Getting a line on print ads : pleasure and arousal reactions reveal an implicit advertising mechanism
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003808081
Saved in:
2
How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10008806371
Saved in:
3
Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
Saved in:
4
The impact of consumption vision and emotion on the tourism consumer's decision behavior
Walters, Gabrielle
;
Sparks, Beverley
;
Herington, Carmel
- In:
Journal of hospitality & tourism research : JHTR ; the …
36
(
2012
)
3
,
pp. 366-389
Persistent link: https://www.econbiz.de/10009578325
Saved in:
5
Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
Saved in:
6
The interplay of mood and regulatory focus in influencing altruistic behavior
Baek, Tae Hyun
;
Reid, Leonard N.
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 635-646
Persistent link: https://www.econbiz.de/10009786052
Saved in:
7
Gender differences in responses to written touch references in hospitality print advertisements
Magnini, Vincent P.
;
Gaskins, John N.
- In:
Tourism analysis : an interdisciplinary tourism & …
15
(
2010
)
3
,
pp. 331-343
Persistent link: https://www.econbiz.de/10008749975
Saved in:
8
The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Saved in:
9
Advertising effects? : an elemental experiment
Pochun, Tej
;
Brennan, Linda
;
Parker, Lukas
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 338-349
Persistent link: https://www.econbiz.de/10011965436
Saved in:
10
Effects of influencer marketing on Instagram
Riedl, Joachim
;
Luckwald, Lisa von
-
2019
-
revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
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