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Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim; Richard, Marie-Odile; Laroche, Michel - In: Journal of business research : JBR 64 (2011) 9, pp. 958-965
Persistent link: https://www.econbiz.de/10009241417
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How captive is your audience? : defining overall advertising involvement
Spielmann, Nathalie; Richard, Marie-Odile - In: Journal of business research : JBR 66 (2013) 4, pp. 499-505
Persistent link: https://www.econbiz.de/10009724775
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Modeling online consumer behavior : preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
Richard, Marie-Odile; Chebat, Jean-Charles - In: Journal of business research : JBR 69 (2016) 2, pp. 541-553
Persistent link: https://www.econbiz.de/10011435967
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Advanced modeling of online consumer behavior : the moderating roles of hedonism and culture
Richard, Marie-Odile; Habibi, Mohammad Reza - In: Journal of business research : JBR 69 (2016) 3, pp. 1103-1119
Persistent link: https://www.econbiz.de/10011440229
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The role of emotions in online consumer behavior : a comparison of search, experience, and credence services
Mazaheri, Ebrahim; Richard, Marie-Odile; Laroche, Michael - In: The journal of services marketing 26 (2012) 7, pp. 535-550
Persistent link: https://www.econbiz.de/10009672289
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An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel; Li, Rong; Richard, Marie-Odile; Zhou, Mi - In: Journal of retailing and consumer services 64 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209595