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The Fabric of Society: An Investigation of the Emotional and Sensory Experience of Wearing Denim Clothing
Candy, Fiona - In: Sociological Research Online 10 (2005) 1
This article aims to open up the realms of sensory experience and affect in connection with the wearing of clothing. By creating a visual focus on denim, an 'ordinary' everyday style of generic urban dress, my intention is to present a new approach to the study of clothing in general. This...
Persistent link: https://www.econbiz.de/10005248004
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Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla; Wrigley, Cara - In: Business horizons 59 (2016) 3, pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
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Design thinking and organizational culture : a review and framework for future research
Elsbach, Kimberly D.; Stigliani, Ileana - In: Journal of management : JOM 44 (2018) 6, pp. 2274-2306
Persistent link: https://www.econbiz.de/10011964083
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Marken mit In-Game-Advertising emotionalisieren : eine empirische Analyse des Shootingstars der Werbebranche
Huber, Frank; Vogel, Johannes; Meyer, Frederik; Binar, Bernd - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003890563
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Model's age and target's age : effects on emotions towards and beliefs about an ad
Chevalier, Corinne; Lichtlé, Marie-Christine - In: Bridging the gap between advertising academia and practice, (pp. 133-150). 2017
Persistent link: https://www.econbiz.de/10011540335
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Wirkung emotionaler Inhalte in Viraler Markenkommunikation auf Einstellung und Weiterleitungsverhalten in Interaktion mit Markenstärke und medialer Rezeption
Esch, Franz-Rudolf; Stenger, Daniel; Gawlowski, Dominika - In: Marketing : ZFP ; journal of research and management 34 (2012) 3, pp. 179-195
Persistent link: https://www.econbiz.de/10009626278
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Welche Emotionen beeinflussen Konsumenten bei der Weiterleitung viraler Videospots?
Binggeser, Ellen; Hammon, Larissa; Hampel, Stefan; … - In: Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …, (pp. 71-86). 2011
Persistent link: https://www.econbiz.de/10009010232
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Ansatzpunkte der Werbepolitik zur Förderung emotionaler Kundenbindung im Facheinzelhandel : dargestellt am Beispiel TROTHE OPTIK
Elste, Ina; Kloevekorn-Norgall, Kristian - In: Handel in Theorie und Praxis : Festschrift zum 60. …, (pp. 373-403). 2013
Persistent link: https://www.econbiz.de/10009774628
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Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco; Albrecht, Arne K.; Hofacker, Charles F. - In: Journal of business research : JBR 69 (2016) 3, pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
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The emotional attachment built through the attitudes and managerial approach to place marketing and branding : "the golden city of Kremnica, Slovakia"
Mazurek, Marica - In: Marketing places and spaces, (pp. 93-105). 2015
Persistent link: https://www.econbiz.de/10011441059