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Emotional and rational advertising messages in positive and negative Polish media contexts

Pelsmacker, Patrick de; Maison, Dominika; Geuens, Maggie - In: New directions in international advertising research, (pp. 121-135). 2002

Persistent link: https://www.econbiz.de/10001785306

The motivational power of emotions and habits for the intention to adopt an electric car

Moons, Ingrid; Pelsmacker, Patrick de; Bont, Cees J. P. … - In: Macroeconomics and beyond : essays in honour of Wim Meeusen, (pp. 246-257). 2012

Persistent link: https://www.econbiz.de/10009488946

Emotions as determinants of electric car usage intention

Moons, Ingrid; Pelsmacker, Patrick de - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 195-237

Persistent link: https://www.econbiz.de/10009545993

Affect is an important factor in processing Alzheimer disease awareness messages

Lewi, Martine; Pelsmacker, Patrick de - In: Breaking new ground in theory and practice, (pp. 55-73). 2011

Persistent link: https://www.econbiz.de/10009380034

The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials

Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394

Persistent link: https://www.econbiz.de/10010223386

How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity

Janssens, Wim; Pelsmacker, Patrick de - In: International advertising and communication : current …, (pp. 257-278). 2006

Persistent link: https://www.econbiz.de/10003378131

The effect of mixed emotions in advertising : the moderating role of discomfort with ambiguity

Janssens, Wim; Pelsmacker, Patrick de - In: Advertising and communication : proceedings 4th …, (pp. 287-293). 2005

Persistent link: https://www.econbiz.de/10003353832

Exploring consumer reactions to incongruent mild disgust appeals

Dens, Nathalie; Pelsmacker, Patrick de; Janssens, Wim - In: Journal of marketing communications 14 (2008) 4, pp. 249-269

Persistent link: https://www.econbiz.de/10003761781

The Influence of Ad-Evoked Feelings on Brand Evaluations : Empirical Generalizations from Consumer Responses to More than 1,000 TV Commercials

Pham, Michel Tuan; Geuens, Maggie; De Pelsmacker, Patrick - 2013

It has been observed that ad-evoked feelings exert a positive influence on brand attitudes. To investigate the empirical generalizability of this phenomenon, we analyzed the responses of 1,576 consumers to 1,070 TV commercials from more than 150 different product categories. The findings suggest...

Persistent link: https://www.econbiz.de/10014158610