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Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-fen - In: Journal of fashion marketing and management 17 (2013) 4, pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
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Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti; Kashif, Muhammad; Platania, Silvia Maria - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
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The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An; Im, Hyunjoo; Lee, Garim - In: Journal of global fashion marketing : JGfM 13 (2022) 4, pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
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Fashion consciousness and Muslim modest brand advocacy : the mediating role of brand love, and loyalty
Kusumawati, Andriani; Akbarina, Farida; Pangestuti, Edriana - In: Journal of global fashion marketing : JGfM 13 (2022) 4, pp. 380-393
Persistent link: https://www.econbiz.de/10013410698
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Brand community and its impact on brand love and repurchase intention in the fashion industry context
Al Khasawneh, Mohammad Hamdi; Eid, Dana; Safi, Farah; … - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
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Self-expressiveness and hedonic brand affect brand love through brand jealousy
Siddique, Sehrash; Rajput, Amer - In: Future Business Journal 8 (2022), pp. 1-13
PLS. Data are collected through questionnaire survey from 313 female consumers of fashion clothing brand with convenience … indirectly associated with brand jealousy for female fashion clothing brands. Brand love in association with brand jealousy …This study investigates the effect of self-expressiveness and hedonic brand aspect on brand jealousy through brand love …
Persistent link: https://www.econbiz.de/10013380388
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You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Qualitative market research : an international journal 20 (2017) 3, pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
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Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying; Vila-Lopez, Natalia - In: Young consumers : insight and ideas for responsible … 25 (2024) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
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An empirical examination of perceived retail crowding, emotions, and retail outcomes
Li, Jiunn-ger Tony; Kim, Jai-ok; Lee, So Young - In: The service industries journal 29 (2009) 5/6, pp. 635-652
Persistent link: https://www.econbiz.de/10003880547
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Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong; Cryder, Cynthia - In: Journal of marketing research : JMR 55 (2018) 2, pp. 226-238
Persistent link: https://www.econbiz.de/10011845001