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Communicating the right emotion to generate help for connected versus unconnected others

Faseur, Tine (contributor); Geuens, Maggie (contributor) - 2008

Persistent link: https://www.econbiz.de/10003649035

Promoting help for victims of child abuse : which emotions are most appropriate to motivate donation behavior

Faseur, Tine (contributor); Geuens, Maggie (contributor) - 2008

Persistent link: https://www.econbiz.de/10003649109

Using the right emotion to promote the right product to the right person

Faseur, Tine (contributor); Geuens, Maggie (contributor) - 2008

Persistent link: https://www.econbiz.de/10003649159

On the effectivensss of ego- and other-focused ad-evoked emotions : the moderating impact of product type and personality

Faseur, Tine; Geuens, Maggie - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 529-546

Persistent link: https://www.econbiz.de/10009581799

Different positive feelings leading to different ad evaluations : the case of cosiness, excitement and romance

Faseur, Tine (contributor); Geuens, Maggie (contributor) - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10002464106

The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials

Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394

Persistent link: https://www.econbiz.de/10010223386

Emotional and rational advertising messages in positive and negative Polish media contexts

Pelsmacker, Patrick de; Maison, Dominika; Geuens, Maggie - In: New directions in international advertising research, (pp. 121-135). 2002

Persistent link: https://www.econbiz.de/10001785306

The Influence of Ad-Evoked Feelings on Brand Evaluations : Empirical Generalizations from Consumer Responses to More than 1,000 TV Commercials

Pham, Michel Tuan; Geuens, Maggie; De Pelsmacker, Patrick - 2013

It has been observed that ad-evoked feelings exert a positive influence on brand attitudes. To investigate the empirical generalizability of this phenomenon, we analyzed the responses of 1,576 consumers to 1,070 TV commercials from more than 150 different product categories. The findings suggest...

Persistent link: https://www.econbiz.de/10014158610

The effect of mixed emotions in advertising : the moderating role of discomfort with ambiguity

Janssens, Wim; Pelsmacker, Patrick de - In: Advertising and communication : proceedings 4th …, (pp. 287-293). 2005

Persistent link: https://www.econbiz.de/10003353832

How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity

Janssens, Wim; Pelsmacker, Patrick de - In: International advertising and communication : current …, (pp. 257-278). 2006

Persistent link: https://www.econbiz.de/10003378131