Purpose – This paper aims to address the central guiding questions: What principles of services management need urgent re-thinking in the Asian Century? What opportunities and challenges lie ahead? Design/methodology/approach – This paper provides a review of relevant literature on hedonic...

Purpose This review aims to discuss concepts and theories from cognitive psychology, identifies tourism studies applying them and discusses key areas for future research. The paper aims to demonstrate the usefulness of cognitive psychology for understanding why tourists and particularly pleasure...