Multi-methods in the measurement of emotion in tourism marketing
Arghavan Hadinejad, Noel Scott, Anna Kralj and Brent Moyle
| Year of publication: |
2021
|
|---|---|
| Authors: | Hadinejad, Arghavan ; Scott, Noel ; Kralj, Anna ; Moyle, Brent |
| Published in: |
Handbook of research methods for marketing management. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78897-695-4. - 2021, p. 283-291
|
| Subject: | Emotion | Tourismusmarketing | Tourism marketing | Messung | Measurement | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781788976954.00021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013171815