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The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela; Rodriguez, Lulu - In: Health marketing quarterly 36 (2019) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
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Consumer product evaluation based on tactile sensory information
Astous, Alain d'; Kamau, Estelle - In: Journal of consumer behaviour : an international … 9 (2010) 3, pp. 206-213
Persistent link: https://www.econbiz.de/10003991779
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Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf; Möll, Thorsten; Schmitt, Bernd; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
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Research on the impact of the blockchain-authenticated information on consumers' perception towards traceable products : evidence from JD
Song, Luona; Qi, Jiayin; Lu, Tingjie; Zhang, Kai - 2019
level of uncertainty and thus influences personal affection and cognition processes in online shopping behaviors. The …
Persistent link: https://www.econbiz.de/10012153768
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The influence of consumer involvement in wine consumption-elicited emotions
Calvo-Porral, Cristina; Ruiz Vega, Agustín V.; Lévy … - In: Journal of international food & agribusiness marketing 31 (2019) 2, pp. 128-149
Persistent link: https://www.econbiz.de/10012180989
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Using emotional benefits as a differentiation strategy in saturated markets
Barrena, Ramo; Sánchez, Mercedes - In: Psychology & marketing 26 (2009) 11, pp. 1002-1030
Persistent link: https://www.econbiz.de/10003900013
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Representations of the emotions associated with a wine purchasing or consumption experience
Mora, Pierre; Moscarola, Jean - In: International journal of consumer studies 34 (2010) 6, pp. 674-683
Persistent link: https://www.econbiz.de/10008736777
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Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
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Explaining love of wine brands
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
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Validity of willingness to pay measures under preference uncertainty : research article
Braun, Carola; Rehdanz, Katrin; Schmidt, Ulrich - 2016
Recent studies in the marketing literature developed a new method for eliciting willingness to pay (WTP) with an open-ended elicitation format: the Range-WTP method. In contrast to the traditional approach of eliciting WTP as a single value (Point-WTP), Range-WTP explicitly allows for preference...
Persistent link: https://www.econbiz.de/10011489177