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The mediating effect of mood on in-store behaviour among Muslim shoppers
Syuhaily Osman; Fon Sim Ong; Md. Nor Othman; Kok Wei Khong - In: Journal of Islamic marketing : JIMA 5 (2014) 2, pp. 178-197
Persistent link: https://www.econbiz.de/10010389521
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Factors influencing impulse buying behavior on fast moving consumer goods in Kathmandu valley
Bhatta, Pooja; Pradhan, Radhe Shyam - In: Nepalese journal of economics : a publication of … 4 (2020) 3, pp. 1-13
Persistent link: https://www.econbiz.de/10013253750
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Does visual merchandising affect response behaviour Role of atmospheric cues in online retailing
Choudhary, Farah S.; Sharma, Alka - In: International journal of electronic marketing and … 13 (2022) 4, pp. 466-489
Persistent link: https://www.econbiz.de/10014309991
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When atmospherics lead to inferences of manipulative intent : its effects on trust and attitude
Lunardo, Renaud; Mbengue, Ababacar - In: Journal of business research : JBR 66 (2013) 7, pp. 823-830
Persistent link: https://www.econbiz.de/10009756905
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The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher; Phau, Ian - In: The international review of retail, distribution and … 22 (2012) 1, pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
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Music is awesome : influences of emotion, personality, and preference on experienced awe
Pilgrim, Leanne; Norris, J. Ian; Hackathorn, Jana - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 442-451
Persistent link: https://www.econbiz.de/10011814865
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The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong; Zhao, Xiaofeng; Zheng, Jiahao - In: Journal of management analytics 6 (2019) 3, pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
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Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.; Sheinin, Daniel; Labrecque, Lauren I. - In: The journal of product & brand management 31 (2022) 7, pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
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Music to the ears : the role of sonic branding in advertising
Kemp, Elyria; Cho, Yoon-Na; Bui, M̃y; Kintzer, Alex - In: International journal of advertising : the review of … 43 (2024) 6, pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
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An empirical examination of perceived retail crowding, emotions, and retail outcomes
Li, Jiunn-ger Tony; Kim, Jai-ok; Lee, So Young - In: The service industries journal 29 (2009) 5/6, pp. 635-652
Persistent link: https://www.econbiz.de/10003880547