Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Emotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The moderating effect of ego d...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Emotion
Consumer behaviour
24
Konsumentenverhalten
23
Advertising effects
17
Werbewirkung
17
Brand image
7
Markenimage
7
Advertising
6
Brand management
6
Markenführung
6
USA
6
United States
6
Werbung
6
Beschwerdemanagement
5
Complaint management
5
Beziehungsmarketing
4
Relationship marketing
4
Viral marketing
4
Virales Marketing
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer satisfaction
3
Internet marketing
3
Kundenzufriedenheit
3
Online-Marketing
3
Psychology of advertising
3
Werbepsychologie
3
Altruism
2
Altruismus
2
Brand
2
Cognition
2
Customer acquisition
2
Dienstleistungsqualität
2
Eigeninteresse
2
Experiment
2
Geschichte
2
Green marketing
2
History
2
Kognition
2
Kundengewinnung
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Joireman, Jeff
2
Muehling, Darrel D.
2
Kareklas, Ioannis
1
Kim, Hyun Jeong
1
Min, Hyounae
1
Sprott, David E.
1
Sultan, Abdullah J.
1
Zhao, Guangzhi
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of marketing communications
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
Muehling, Darrel D.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 98-113
Persistent link: https://www.econbiz.de/10009723422
Saved in:
2
Building consumer self-control : the effect of self-control exercises on impulse buying urges
Sultan, Abdullah J.
;
Joireman, Jeff
;
Sprott, David E.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 61-72
Persistent link: https://www.econbiz.de/10009530127
Saved in:
3
Understanding why anger predicts intention to complain among high but not low power customers : a test of competing models
Min, Hyounae
;
Joireman, Jeff
;
Kim, Hyun Jeong
- In:
Journal of business research : JBR
95
(
2019
),
pp. 93-102
Persistent link: https://www.econbiz.de/10011979790
Saved in:
4
Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Zhao, Guangzhi
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
