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~subject:"Emotion"
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Emotion
Werbung
13,887
Advertising
11,360
Schwarze Menschen
8,104
Werbewirkung
8,028
Advertising effects
7,801
Black people
5,562
Consumer behaviour
4,735
Konsumentenverhalten
4,636
USA
3,817
United States
2,960
Vereinigte Staaten
2,881
Online-Marketing
2,704
Internet marketing
2,697
Theorie
1,848
Theory
1,804
Ethnische Diskriminierung
1,775
Ethnic discrimination
1,772
Brand management
1,457
Markenführung
1,437
advertising
1,409
Deutschland
1,348
Marketing
1,147
Markenimage
1,082
Brand image
1,075
Schwarze
1,011
Marketingmanagement
919
Marketing management
903
Social Web
895
Social web
893
Germany
872
Ethnische Gruppe
805
Ethnic group
798
Markenartikel
752
Brand
673
Race
667
Rasse
664
Werbepsychologie
561
Großbritannien
546
Psychology of advertising
522
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Online availability
All
Undetermined
246
Free
49
Type of publication
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Article
442
Book / Working Paper
61
Type of publication (narrower categories)
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Article in journal
412
Aufsatz in Zeitschrift
412
Aufsatz im Buch
28
Book section
28
Graue Literatur
16
Non-commercial literature
16
Hochschulschrift
13
Arbeitspapier
11
Working Paper
11
Thesis
9
Case study
3
Fallstudie
3
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2
Conference paper
2
Konferenzbeitrag
2
Sammelwerk
2
Aufsatzsammlung
1
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1
Dissertation u.a. Prüfungsschriften
1
Interview
1
Rezension
1
Sammlung
1
research-article
1
review
1
review-article
1
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Language
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English
468
German
35
Author
All
Septianto, Felix
15
Gierl, Heribert
8
Phau, Ian
7
Wen, Taylor Jing
7
Morris, Jon D.
6
Pelsmacker, Patrick de
6
Geuens, Maggie
5
Kemp, Elyria
5
Sar, Sela
5
Wu, Linwan
5
Bandyopadhyay, Argho
4
Bui, M̃y
4
Dewitte, Siegfried
4
Gröppel-Klein, Andrea
4
Hansen, Flemming
4
Marchegiani, Christopher
4
Mattila, Anna S.
4
Nallaperuma, Kaushalya
4
Poels, Karolien
4
Yoon, Hye Jin
4
Aaker, Jennifer
3
Bae, Mikyeung
3
Das, Gopal
3
Dodoo, Naa Amponsah
3
Drolet, Aimee
3
Faseur, Tine
3
Huhmann, Bruce A.
3
Janssens, Wim
3
Kareklas, Ioannis
3
Kidwell, Blair
3
Li, Shanshi
3
Lwin, Michael
3
Madadi, Rozbeh
3
Morton, Cynthia R.
3
Pedersen, Paul M.
3
Reid, Leonard N.
3
Torres, Ivonne M.
3
Yoon, Sukki
3
Zúñiga, Miguel Ángel
3
Albinsson, Pia A.
2
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Institution
All
Books on Demand GmbH <Norderstedt>
1
NetLibrary, Inc
1
Shaker Verlag
1
Published in...
All
Journal of business research : JBR
31
Journal of advertising research
21
Journal of marketing communications
20
International journal of advertising : the review of marketing communications
16
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of retailing and consumer services
12
International journal of advertising : the quarterly review of marketing communications
11
Psychology & marketing
11
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
9
Journal of promotion management : JPM
8
European journal of marketing : EJM
6
Journal of current issues and research in advertising : JCIRA
6
European journal of marketing
5
International journal of internet marketing and advertising : IJIMA
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of current issues and research in advertising
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of nonprofit & public sector marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
The journal of product & brand management
5
Health marketing quarterly
4
International journal of hospitality management
4
International review on public and non-profit marketing
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of travel and tourism marketing
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising
3
Journal of business and psychology
3
Journal of consumer behaviour
3
Journal of the Academy of Marketing Science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
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Source
All
ECONIS (ZBW)
499
Other ZBW resources
3
USB Cologne (EcoSocSci)
1
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503
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1
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
2
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
3
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
4
When does the feling of nostalgia improve product evaluations?
Gierl, Heribert
;
Stock, Carolin
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
Saved in:
5
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
6
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
7
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
8
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
9
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
10
Mixed feelings enhance the effectiveness of luxury
advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
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