Similar Search Results

Rise from the ashes or repeat the past? : the effects of fresh start mindset and brand crisis type on consumer forgiveness

Chen, Siyun; Ran, Yaxuan; Xiong, Jiwei - In: Nankai business review international 13 (2022) 4, pp. 497-516

Persistent link: https://www.econbiz.de/10013453643

An investigation of antecedents and consequences of brand love in India

Garg, Ruchi; Mukherjee, Jaydeep; Biswas, Soumendu; … - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 179-196

Persistent link: https://www.econbiz.de/10011471545

Consumer-based determinants of brand love and its consequences : a quantitative research

Garg, Ruchi; Mukherjee, Jaydeep; Biswas, Soumendu - In: International journal of business and emerging markets … 11 (2019) 2, pp. 122-143

Persistent link: https://www.econbiz.de/10012135583

Love thinketh no evil : mediation role of brand love on consumer religiosity and consumer forgiveness in Tanzanian Islamic banking

Amani, David - In: Journal of Islamic marketing 15 (2024) 4, pp. 1035-1053

Persistent link: https://www.econbiz.de/10014520801

Greenwashing and brand perception : a consumer sentiment analysis on organisations accused of greenwashing

Baxter, Katherine; Ghandour, Rajab; Histon, Wendy - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 149-179

Persistent link: https://www.econbiz.de/10015066821

The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude

Myers, Jun; Sar, Sela - In: Journal of marketing communications 21 (2015) 4, pp. 284-299

Persistent link: https://www.econbiz.de/10011405890

Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective

Wen, Taylor Jing - In: Journal of marketing communications 27 (2021) 6, pp. 651-669

Persistent link: https://www.econbiz.de/10012624675

What holds ethical consumers to a cosmetics brand : the body shop case

Chun, Rosa - In: Business & society 55 (2016) 4, pp. 528-549

Persistent link: https://www.econbiz.de/10011458653

Consumer brand relationships : a research landscape

Fetscherin, Marc; Heinrich, Daniel - In: The journal of brand management : an international journal 21 (2014) 5, pp. 366-371

Persistent link: https://www.econbiz.de/10010410678

Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement

Gómez-Suárez, Mónica - In: Administrative Sciences : open access journal 9 (2019) 1/10, pp. 1-16

interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model …, turning the consumer into the best brand promoter. …

Persistent link: https://www.econbiz.de/10012126995

1
2
3
4
5
6
7
8
9
10
Next
Last