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The unconscious perception of smells as a driver of consumer responses : a framework integrating the emotion-cognition approach to scent marketing
Luca, Ramona de; Botelho, Delane - In: AMS review : official publication of the Academy of … 11 (2021) 1/2, pp. 145-161
Persistent link: https://www.econbiz.de/10012586888
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I want to remember : preference for visual intensity in sentimental purchases
Huang, Jiexian; Xu, Fei; Jiang, Yuwei - In: Psychology & marketing 40 (2023) 7, pp. 1361-1371
Persistent link: https://www.econbiz.de/10014291923
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Visual elements in advertising enhance odor perception and purchase intention : the role of mental imagery in multi-sensory marketing.
Lyu, Minghui; Huang, Qi - In: Journal of retailing and consumer services 78 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015085041
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The effect of ambient scent on consumers' perception, emotions, and behaviour : a critical review
Teller, Christoph; Dennis, Charles - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 14-36
Persistent link: https://www.econbiz.de/10009489016
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Brand hate : a systematic literature review and future research agenda
Yadav, Abhishek; Chakrabarti, Somnath - In: International journal of consumer studies 46 (2022) 5, pp. 1992-2019
Persistent link: https://www.econbiz.de/10013412022
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The emotion of pride in consumer behaviour and marketing : a review, classification and future research agenda
Kaur, Harleen; Verma, Harsh V. - In: Management research review 46 (2023) 4, pp. 579-604
Persistent link: https://www.econbiz.de/10014314572
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Antecedents and outcomes of brand love in Indian context : a systematic literature review
Thalhath, P. - In: International journal of Indian culture and business … 27 (2022) 3, pp. 384-399
Persistent link: https://www.econbiz.de/10014316366
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Examining the relationship among servicescape, perceived overall image and customer behavioural intentions in beauty salons : the moderating role of pleasure-arousal-dominance emot...
Kampani, Nidhi; Jhamb, Deepika - In: International journal of services, economics and management 12 (2021) 2, pp. 164-184
Persistent link: https://www.econbiz.de/10012613739
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How motivation really works : towards an emoto-motivation paradigm
Hunter, Murray - In: Economics, management and financial markets 7 (2012) 4, pp. 138-196
Persistent link: https://www.econbiz.de/10009740969
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Rules, perception and emotion : when do institutions determine behaviour?
Markey-Towler, Brendan - In: Journal of institutional economics 15 (2019) 3, pp. 381-396
Persistent link: https://www.econbiz.de/10012418170