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Hierarchical relationships among brand equity dimensions : the mediating effects of brand trust and brand love
Madadi, Rozbeh; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Services marketing quarterly 42 (2021) 1/2, pp. 74-92
Persistent link: https://www.econbiz.de/10012607284
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The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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Brand love and ethnic identification : the mediating role of brand attachment among African American consumers
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of consumer marketing 39 (2022) 4, pp. 358-370
Persistent link: https://www.econbiz.de/10013398163
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The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Psychology & marketing 41 (2024) 6, pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208