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The dynamics of customer value and brand love among shoppers in emerging market

Amegbe, Hayford; Hanu, Charles; Zungu, Nkululeko PraiseGod - In: Cogent business & management 10 (2023) 3, pp. 1-18

This study examines customer value, trust, psychological ownership, satisfaction, and brand love among customers of shopping malls. This study employed a quantitative research design. An online questionnaire was used to elicited data from 484 Ghanaian shopping mall customers in Accra, using...

Persistent link: https://www.econbiz.de/10014506006

The interplay between customers' incidental and integral affects in value experience

Sandberg, Birgitta; Hurmerinta, Leila; Leino, Henna M - In: Marketing theory 22 (2022) 4, pp. 519-538

Persistent link: https://www.econbiz.de/10013435572

The two minds of the buyer : the difference in expectations and perceptions towards sales personnel in turbulent market contexts

Kuhnle, Jennifer C.; Caemmerer, Barbara; Mulki, Jay P. - In: Journal of customer behaviour 11 (2012) 2, pp. 167-179

Persistent link: https://www.econbiz.de/10009664024

Empathy can increase customer equity related to pro-social brands

Lee, Eun-Ju - In: Journal of business research : JBR 69 (2016) 9, pp. 3748-3754

Persistent link: https://www.econbiz.de/10011515254

Examining the effect of different components of customer value on attitudinal loyalty and behavioral intentions

Senic, Vladimir; Marinković, Veljko - In: International journal of quality and service sciences 6 (2014) 2/3, pp. 134-142

Persistent link: https://www.econbiz.de/10010404667

Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers

Gallarza-Granizo, Martina G.; Gil Saura, Irene; … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 200-217

Persistent link: https://www.econbiz.de/10011633633

Customer value co-creation behavior : a dyadic exploration of the influence of salesperson emotional intelligence on customer participation and citizenship behavior

Delpechitre, Duleeep; Beeler-Connelly, Lisa L.; Chaker, … - In: Journal of business research : JBR 92 (2018), pp. 9-24

Persistent link: https://www.econbiz.de/10011925237

The moderating impact of emotions on customer equity drivers and loyality intentions : evidence of within sector differences

Razzaq, Zohaib; Yousaf, Salman; Hong, Zhao - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 239-264

Persistent link: https://www.econbiz.de/10011636520

How B&B experience affects customer value cocreation under the social servicescape : an emotional psychological perspective

Wang, Mei-Yu; Li, Yong-Quan; Ruan, Wen-Qi; Zhang, Shu-Ning - In: Tourism review 78 (2023) 1, pp. 72-88

Persistent link: https://www.econbiz.de/10014235260

Customer perceived quality of life in provider value cocreation : the mediating role of customer value cocreation and the moderating role of customer emotions

Islam, Shahidul; Nazlida Muhamad; Rokonuzzaman, Md; … - In: Journal of consumer behaviour 23 (2024) 1, pp. 186-202

Persistent link: https://www.econbiz.de/10014468182

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