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~subject:"Emotion"
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Emotion
Consumer behaviour
83,644
Konsumentenverhalten
81,194
Persönlichkeitspsychologie
12,917
Personality psychology
12,638
Theorie
10,648
Theory
10,444
Relationship marketing
9,269
Beziehungsmarketing
9,240
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8,089
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8,049
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8,027
Advertising effects
7,800
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7,098
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7,074
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6,202
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5,918
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5,909
Customer satisfaction
5,810
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5,706
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5,633
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5,612
Germany
5,454
Social Web
5,394
Social web
5,391
Crisis management
5,267
Advertising
4,830
Werbung
4,803
Service quality
4,511
Brand
4,502
Markenartikel
4,499
Dienstleistungsqualität
4,466
Experiment
4,250
Einzelhandel
4,237
Retail trade
4,196
Umweltbewusstsein
4,133
Environmental consciousness
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Septianto, Felix
30
Han, Heesup
22
Bagozzi, Richard P.
21
Phau, Ian
15
Kemp, Elyria
14
Pham, Michel T.
14
Mattila, Anna S.
13
Loureiro, Sandra Maria Correia
12
Sarkar, Abhigyan
12
Williams, Patti
12
Prayag, Girish
11
Antonetti, Paolo
9
Dewitte, Siegfried
9
Dufwenberg, Martin
9
Kidwell, Blair
9
Prashar, Sanjeev
9
Ahn, Jiseon
8
Battigalli, Pierpaolo
8
Geuens, Maggie
8
Gierl, Heribert
8
Grappi, Silvia
8
Groth, Markus
8
Hanks, Lydia
8
Hyun, Sunghyup Sean
8
Jang, Soocheong
8
Junaid, Muhammad
8
McGraw, A. Peter
8
Meyer, Frederik
8
Miao, Li
8
Pelsmacker, Patrick de
8
Woosnam, Kyle Maurice
8
Bui, M̃y
7
Duhachek, Adam
7
Espinoza Petersen, Francine
7
Garg, Nitika
7
Huber, Frank
7
Hussain, Khalid
7
Ladhari, Riadh
7
Lee, Leonard
7
MacInnis, Deborah J.
7
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Center of Market Oriented Product and Production Management
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Erasmus Research Institute of Management
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FinanzBuch Verlag
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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IGI Global
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Macquarie University / Department of Business
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Management-Symposium <DocNet - der Doktorandenverein an der HSG> <6, 2008, Sankt Gallen>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Shaker Verlag
1
Taylor and Francis
1
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Journal of business research : JBR
177
Journal of retailing and consumer services
131
International journal of hospitality management
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
60
Psychology & marketing
60
Tourism management : research, policies, practice
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
43
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
The journal of brand management : an international journal
37
Journal of hospitality marketing & management
36
Journal of travel and tourism marketing
35
European journal of marketing : EJM
34
The journal of product & brand management
33
The journal of services marketing
32
International journal of consumer studies
31
International journal of contemporary hospitality management
29
Journal of marketing communications
28
Journal of marketing research : JMR
28
Journal of business ethics : JOBE
27
The service industries journal
27
Marketing letters : a journal of research in marketing
25
Tourism management perspectives : TMP
24
European journal of marketing
23
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
International journal of advertising : the review of marketing communications
21
Journal of consumer behaviour : an international research review
21
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
21
Journal of marketing management : MM
20
Cogent business & management
19
Journal of economic psychology : research in economic psychology and behavioral economics
19
Journal of promotion management : innovations in planning and applied research
19
Asia Pacific journal of marketing and logistics
17
Journal of behavioral decision making
17
The journal of consumer marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of the Academy of Marketing Science
16
Marketing intelligence & planning
16
The international review of retail, distribution and consumer research
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
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ECONIS (ZBW)
3,974
EconStor
8
Other ZBW resources
6
USB Cologne (EcoSocSci)
1
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1
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
2
Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
Saved in:
3
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
Saved in:
4
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
5
Tailoring web-based recruiting messages : individual differences in the persuasiveness of affective and cognitive messages
Kraichy, David
;
Chapman, Derek S.
- In:
Journal of business and psychology
29
(
2014
)
2
,
pp. 253-268
Persistent link: https://www.econbiz.de/10010363943
Saved in:
6
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
7
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
8
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
9
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
10
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
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