//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Emotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Toward effective CSR communica...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Emotion
Consumer behaviour
13
Konsumentenverhalten
13
Advertising effects
12
Werbewirkung
12
Advertising
8
Werbung
8
Corporate Social Responsibility
6
Corporate social responsibility
6
Public relations
6
Öffentlichkeitsarbeit
6
China
5
Social Web
4
Social web
4
Accounting
3
Brand management
3
Communication
3
Corporate disclosure
3
Markenführung
3
Markov decision process
3
Queueing theory
3
Scheduling problem
3
Scheduling-Verfahren
3
Unternehmenspublizität
3
Warteschlangentheorie
3
Artificial intelligence
2
Business ethics
2
CSR communication
2
Cognition
2
Comparative advertising
2
Corporate culture
2
Critical thinking
2
Education
2
Experiment
2
Fundraising
2
Hospital
2
International
2
Internet marketing
2
Kognition
2
Kommunikation
2
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Wen, Taylor Jing
7
Wu, Linwan
4
Anghelcev, George
1
Choi, Chang-Won
1
Chuan, Ching-Hua
1
Dodoo, Naa Amponsah
1
Ferguson, Mary Ann
1
Kim, E.
1
Men, Linjuan Rita
1
Morris, Jon D.
1
Noland, Chris R.
1
Sar, Sela
1
Tsai, Wanhsiu Sunny
1
Wen, Jing
1
Yang, Jing
1
Yue, Cen April
1
more ...
less ...
Published in...
All
Journal of current issues and research in advertising
3
International journal of advertising : the review of marketing communications
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness
Wen, Jing
;
Sar, Sela
;
Anghelcev, George
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011745228
Saved in:
2
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
3
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
4
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
5
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
6
Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.
;
Wen, Taylor Jing
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
Saved in:
7
The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
8
Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
Saved in:
9
Examining the effects of internal communication and emotional culture on employees' organizational identification
Yue, Cen April
;
Men, Linjuan Rita
;
Ferguson, Mary Ann
- In:
International journal of business communication : IJBC …
58
(
2021
)
2
,
pp. 169-195
Persistent link: https://www.econbiz.de/10012493180
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->