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Emotion
Consumer behaviour
83,883
Konsumentenverhalten
81,435
Werbung
13,907
Advertising
11,380
Theorie
10,672
Theory
10,469
Relationship marketing
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6,088
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5,891
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5,165
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4,728
Brand
4,655
Service quality
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4,418
Dienstleistungsqualität
4,409
Einzelhandel
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Electronic Commerce
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Septianto, Felix
30
Han, Heesup
23
Bagozzi, Richard P.
19
Kemp, Elyria
15
Phau, Ian
15
Mattila, Anna S.
13
Loureiro, Sandra Maria Correia
12
Pham, Michel T.
12
Sarkar, Abhigyan
12
Prayag, Girish
10
Williams, Patti
10
Dewitte, Siegfried
9
Kidwell, Blair
9
Prashar, Sanjeev
9
Antonetti, Paolo
8
Bui, M̃y
8
Geuens, Maggie
8
Gierl, Heribert
8
Grappi, Silvia
8
Hanks, Lydia
8
Hyun, Sunghyup Sean
8
Jang, Soocheong
8
Junaid, Muhammad
8
McGraw, A. Peter
8
Meyer, Frederik
8
Miao, Li
8
Pelsmacker, Patrick de
8
Woosnam, Kyle Maurice
8
Ahn, Jiseon
7
Espinoza Petersen, Francine
7
Garg, Nitika
7
Huber, Frank
7
Hussain, Khalid
7
Ladhari, Riadh
7
MacInnis, Deborah J.
7
Ribeiro, Manuel Alector
7
Sar, Sela
7
Scott, Noel
7
Sivakumaran, Bharadhwaj
7
Wen, Taylor Jing
7
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NetLibrary, Inc
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Peter Lang GmbH
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Shaker Verlag
1
Taylor and Francis
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
166
Journal of retailing and consumer services
138
International journal of hospitality management
89
Psychology & marketing
60
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
Tourism management : research, policies, practice
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
40
Journal of hospitality marketing & management
37
The journal of brand management : an international journal
37
Journal of travel and tourism marketing
35
European journal of marketing : EJM
34
The journal of product & brand management
33
International journal of consumer studies
32
The journal of services marketing
31
Journal of marketing communications
29
Journal of marketing research : JMR
28
International journal of contemporary hospitality management
27
The service industries journal
25
European journal of marketing
24
Marketing letters : a journal of research in marketing
24
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Tourism management perspectives : TMP
22
International journal of advertising : the review of marketing communications
21
Journal of consumer behaviour : an international research review
21
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
21
Journal of marketing management : MM
20
Journal of promotion management : innovations in planning and applied research
19
Asia Pacific journal of marketing and logistics
17
Journal of business ethics : JOBE
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of behavioral decision making
16
Marketing intelligence & planning
16
The international review of retail, distribution and consumer research
16
The journal of consumer marketing
16
Cogent business & management
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
International review on public and non-profit marketing
15
Journal of consumer research : JCR ; an interdisciplinary journal
15
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ECONIS (ZBW)
3,420
Other ZBW resources
9
EconStor
4
USB Cologne (EcoSocSci)
2
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1
Move the mind of
fashion
consumers with low environment saliency : use well- and healed-baby appeals and increase anticipated positive emotions
Choi, Dooyoung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1047-1063
Persistent link: https://www.econbiz.de/10014430537
Saved in:
2
The strengths of
fashion
film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
3
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
4
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
5
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
6
When does the feling of nostalgia improve product evaluations?
Gierl, Heribert
;
Stock, Carolin
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
Saved in:
7
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
8
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
9
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
10
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
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